Suggestions
Jay Kumar
Head of Sales at Invisible Technologies Inc.
NYU Polytechnic EE, Stern $200K Entrepreneur's Challenge Quarterfinalist, University Innovation Fellow
Highlights
It's officially been 6 years since I sent that fateful tweet that started my journey at Invisible. This tends to be a reflective time for me, a reminder of the serendipity that makes it hard to predict the trajectory of life looking forward but makes the path taken seem preordained looking backward.
With some downtime this overcast NYC Saturday afternoon, I figured I’d share some operating principles I’ve developed going from $0 to $100M+ ARR in case others would benefit from these scars.
Some of the ones I revisit frequently:
Compress time: Figure out how to do twice as much in half the time. Then figure out how to do that consistently. You’ll 4x your throughput, which will allow you to cover exponentially more ground. So much of the advantage of startups is the ability to align action in a single direction with high velocity. The more successful you become, the more this advantage will decay. Use it while you have it.
Have a high-bar for excellence: Idealistically high. Think of the best possible way you can do something. Figure out how to do that once. Then figure out how to do that consistently. Outcomes are more likely to revert to the mean with scale. The only consistent defense is to create an environment that gets people operating as close as possible to their actual potential.
Risk is relative: Your ability to take on risk is related to your ability to underwrite risk and survive a worst-case scenario. Creating conditions to elevate the floor of your worst-case scenario while developing different frameworks to underwrite are ways to arbitrage ‘risky bets’ into attractive opportunities.
Work is not just execution: This is an antiquated idea implicit across modern work culture. Your job is to increase enterprise value within a specific functional area (sales, finance, operations, etc) or across the organization (Exec/C-Suite). Any activity that contributes to achieving that mission or enabling you to more effectively achieve that mission is work. That includes socialization, meeting with peers in the industry, writing, thinking, reading, working out, spending time with loved ones, going for a walk, etc is work. Work is life. There’s no separation in practice because work needs to be holistically integrated with your life for you to perform your best.
