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Jay Norman

I help you polish and refine your business writing with the copywriting and proofreading help you need | Put my 40+ years as a writer, editor, and information publisher to work for you!

Jay Norman is a seasoned professional with over 40 years of experience in information publishing, writing, editing, and proofreading.

He founded, built, and eventually sold Personnel Policy Service, Inc., a specialized publishing business focusing on employment law compliance.

Jay is well-versed in developing and maintaining a comprehensive 800-page manual of model human resources policies, with annotations for management insights and legal references.

His expertise includes handling complex employment laws like ADA, FMLA, and FLSA, offering simplified explanations to various professionals on challenging issues.

He has engaged with a wide range of subscribers from small businesses to industry giants like Monsanto and Cisco.

Jay gained extensive knowledge in publishing, editing, and proofreading through his active participation in industry programs and serving on the Board of Directors at the Specialized Publishing Industry Association (SIPA).

After selling his publishing assets, he took a break for travel and local volunteer work but realized his passion for writing and publishing, now dedicated to helping others enhance their writing skills.

With a Bachelor of Arts in Modern History/Business from Washington and Lee University, Jay Norman continues to offer his expertise as a copyeditor and proofreader to those in need.

Highlights

Aug 28 · linkedin

Unlock Your Growth. Make sure your subconscious mind isn’t holding you back. Learn to align your subconscious with your desired goals.   Many of us are not aware of the subtle yet profound impact your subconscious mind has on your daily life and long-term growth prospects.   This vast, memory-laden part of your brain stores every experience—both positive and negative. Unseen in the background, it churns around and impacts your reactions and decisions.   The important trick here is to use your conscious mind to help shape your accumulated subconscious past experiences so that they don’t hold you back.   By fostering positive thoughts and engaging in practices like daily affirmations, you can begin to realign your subconscious memories to support, rather than hinder, your goals.   This process isn’t a quick fix—it requires consistency and dedication. However, the rewards of developing a mindset that actively supports your aspirations are immeasurable.   Start today: integrate positive affirmations and inspiring thoughts into your daily routine and set the stage for life-changing growth.   •          I am Jay Norman •          Your Writing Polisher Like this post? Want to see more? •          Connect or follow me •          Ring Notification Bell 🔔 on my profile     #Mindset, #PositiveThinking, #ConsciousMind, #SubconciousMind, #Growth

Aug 26 · linkedin

Do You Write Headlines That Stop Scrollers? Get people to stop and read your LinkedIn posts. Discover 9 tips for you to create reader engagement.   Capturing attention for a post and your content is a spit-second game. Here’s a guide for winning:  

  1. Be clear and specific
  • Avoid vague headlines. Be clear about what the reader will gain.
  • Specificity attracts attention and sets expectations.  
  1. Use numbers and lists
  • Numbers stand out and promise concise information.
  • Lists are easy to read and digest.  
  1. Ask a compelling question
  • A good question can spark curiosity.
  • It makes the reader want to find the answer.  
  1. Offer a benefit
  • Highlight a clear benefit to the reader.
  • Make them feel like reading your post will be worth their time.  
  1. Use strong action words
  • Action words create urgency and excitement.
  • They make your headline more dynamic.  
  1. Keep it short
  • Short headlines are easier to read quickly.
  • They are more likely to catch the eye of a scroller.  
  1. Test different headlines
  • Experiment with different headlines to see what works best.
  • Analyze which ones get the most engagement.  
  1. Use power words
  • Power words evoke emotion and grab attention.
  • Words like "discover," "proven," and "exclusive" can be very effective.  
  1. Address the reader directly
  • Use "you" to make the headline feel personal.
  • It creates a connection with the reader.   #Posting #Engagement #PersonalDevelopment #Coaching

Related Questions

What is Jay Norman's background before becoming CEO at Personnel Policy Service, Inc?
How long has Jay Norman been the CEO at Personnel Policy Service, Inc?
What are some notable achievements of Jay Norman in his career?
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What is the mission and focus of Personnel Policy Service, Inc?
Jay Norman
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Location

Louisville Metropolitan Area