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Jay Vidyarthi đ´
Founder at Still Ape â Training + Curriculum at Healthy Minds Program â Co-Founder at Feel Good Games
Jay Vidyarthi is a notable figure in the fields of user experience design and mindfulness technology. He is the Co-Founder of Feel Good Games, a company focused on creating engaging gaming experiences that promote well-being. Additionally, he is the founder of Still Ape, a UX design studio dedicated to mindfulness and compassion, which aims to integrate these principles into technology and user experiences.
Professional Background
Vidyarthi has over a decade of experience in mindfulness practices, having participated in extensive retreats and training programs. His work emphasizes the intersection of technology and mental health, where he has contributed to various projects, including the Muse brain-sensing headband and other mindful technologies.13 He has also been involved with organizations like the Healthy Minds Program, where he develops curricula that promote mental well-being.6
Contributions and Philosophy
As an "attention activist," Vidyarthi advocates for a balanced relationship with technology, encouraging individuals to reclaim their attention in a world saturated with distractions. His approach combines user-centered design with mindfulness practices, aiming to create products that foster self-care and personal transformation.234 His insights have been featured in prominent platforms such as Harvard, MIT, TED, and Forbes.23
Current Role
At Feel Good Games, Vidyarthi is focused on developing card games and other interactive experiences that not only entertain but also contribute positively to players' mental health. His commitment to creating meaningful gaming experiences reflects his broader mission of promoting well-being through innovative design.56
Highlights
I wrote a book, y'all. Just sent the manuscript to the publisher last week! đ
It all began with two pieces of writing that resonated online, where I first introduced the term âattention activismâ. I started a newsletter, only to be humbled by how challenging it is to write something great, so I gave up on the book idea for a while and kept writing articles.
As the public dialogue around tech use polarized, I found more nuance. My peers in tech went all techno-utopian, while wellness influencers became almost anti-tech. The experiments I was running in my own life always led me between the extremes to a radical form of moderation.
Between the moral panic and techno-optimism, attention activism went from a curiosity to a calling.
The thought of writing a book was still daunting, but the fear dissipated when I realized that I didnât have to write a book to scratch this itch, I just had to write an outline. It might never go anywhere, and thatâs okay. As it turns out, breaking a big project into smaller chunks really works. I shared the outline with a few people, and got a lot of encouraging feedback and a few bites from hybrid publishers. I felt a mix of excitement and disbeliefâwas I actually going to commit to this?
With the publishing agreement signed and money on the line, I plunged into writing. It was an emotional rollercoaster. Some days, I was on a high, thrilled with my progress. Other days, it felt like garbage. I felt like garbage. Who would ever want to read this? Itâs all been said before.
When I finally had a first draft, my wife was the first to read it. She poked a lot of holes for me to fill. From there, I enlisted 12 beta readers and subject matter experts who provided almost 700 individual comments and reactions. To my great relief, the vast majority were positive (look at all the â¤ď¸s in the attached image!). A few even told me stories about how their lives were already changing in small, important ways.
Whatâs interesting is that â despite all my uncertainty about this over the years â just getting to a first draft is already very satisfying. It felt like climbing a mountain, and no matter who reads it or what they think, standing here at the summit, I can say for sure that Iâm proud of it. Anything else that happens now is just icing on the cake.
Last week I shared the work-in-progress book description as an exclusive on my email list. If you're not already subscribed, you missed it. But don't worry, in the months to come, I will be sharing more exclusives, including invites to share feedback, never-before-seen excerpts, early discounts, and even a contest! Subscribe free at attentionactivist [dot] com for full access.
SFU is where I first successfully integrated my passion for meditation with a growing design practice through Sonic Cradle. I never expected that I'd still be working at this intersection a decade later! Integrating the personal and professional has been a huge source of wellbeing in my life, so I hope this chat on the alumni podcast helps today's students find the same:
