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Jay Wilson

VP, Analyst at Gartner for Marketers

Jay Wilson is a Vice President and Analyst at Gartner for Marketers, based in the New York City Metropolitan Area.1 He has been in this role since June 2015, bringing over 9 years of experience to the position.1

Professional Background

Jay specializes in advising marketers on several key areas:

  • Selecting and managing agencies
  • Social media marketing
  • Purpose-driven marketing
  • Marketing talent management1

Prior to joining Gartner, Jay had a long tenure at Wunderman, where he served as VP, Group Director of Customer Insights for 19 years.1 In this role, he focused on data-driven marketing initiatives and leveraging social media insights to inform advertising, marketing, and customer service efforts.

Expertise and Responsibilities

At Gartner, Jay's areas of expertise include:

  • Social Media Strategy: Aligning and leveraging social media to achieve customer engagement and branding objectives while delivering positive ROI
  • Social Media Listening: Using proprietary and off-the-shelf tools to monitor consumer conversations and analyze sentiment
  • Social Media Customer Service: Helping clients achieve best-in-class social customer service operations
  • Metrics and Reporting: Developing marketing and executive-level dashboards for quantitative analysis of social reach, engagement, and ROI across various social networks
  • Crisis Management: Providing near real-time analysis of social and mainstream media reports during high-visibility events1

Leadership Roles

Jay has taken on significant leadership responsibilities at Gartner:

  • Served as the conference chair for Gartner's inaugural Marketing Symposium/Xpo in 2019
  • Co-chaired the 2020 Marketing Symposium/Xpo, which pivoted to a virtual event due to the pandemic
  • Currently serves as the Key Initiative Leader for Gartner's Marketing Organization and Talent content1

Education and Recognition

Jay holds a B.S. in Political Science.2 His expertise in social media marketing has been recognized in the industry:

  • Finalist for the Shorty Award for Best Use of Social Media for Customer Service in 2014 (with United Airlines as the client)
  • Served as a judge for the 2015 Shorty Awards in the brands and organizations categories1

Jay Wilson's extensive experience in social media marketing and agency management makes him a valuable resource for marketers seeking guidance in these areas through his role at Gartner.

Highlights

May 14 · gartner.com
Jay Wilson | Gartner Marketing Symposium/Xpo

Related Questions

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How does Jay Wilson approach social media crisis management?
What are some common misconceptions about agency optimization according to Jay Wilson?
How did Jay Wilson's role at Wunderman prepare him for his position at Gartner?
What are the main topics Jay Wilson covers in his Gartner Marketing Symposium talks?
Jay Wilson
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Location

New York City Metropolitan Area