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J.C. Viens

I help forward thinking wine companies develop an international perspective for their business growth.

J.C. Viens, also known as Jean-Charles Viens, is a prominent figure in the wine industry, particularly in the Greater China region. He serves as the Greater China Ambassador for the Consorzio per la tutela del Franciacorta, representing and promoting Franciacorta wines in Asia. Based in Hong Kong for over 27 years, Viens is a WSET-certified educator and a passionate advocate for Italian wines. He is also the CEO of Grande Passione and an Ambassador for the Vinitaly International Academy.123

Viens has dedicated his career to enhancing the presence of Italian wines in China and Hong Kong through education, storytelling, and marketing strategies. His approach emphasizes inspiring consumers rather than merely educating them, focusing on the lifestyle and traditions associated with Italian wines. He has also been recognized for his contributions to the Italian wine sector with the honor of Knight of the Star of Italy.13

Originally from French-speaking Canada, Viens transitioned to wine communication and education after working in other sectors. He has been instrumental in organizing wine events and promoting Italian wine culture, leveraging his deep understanding of both Asian markets and Italian traditions.14

Related Questions

What inspired J.C. Viens to transition from a different sector to wine communication?
How has J.C. Viens' background in Canada influenced his approach to promoting Italian wines in China?
What are some of the key challenges J.C. Viens has faced in promoting Franciacorta in the Chinese market?
How does J.C. Viens incorporate storytelling into his wine marketing strategies?
What role does the WSET certification play in J.C. Viens' work as a wine educator?
J.C. Viens
J.C. Viens, photo 1
J.C. Viens, photo 2
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Location

Verona, Veneto, Italy