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Jean-Michel Hoffman

Head of Brand Strategy + Marketing at SoFi

Jean-Michel Hoffman is a seasoned marketing professional currently serving as Vice President of SoFi Brand, with extensive experience in brand strategy and creative direction.1 He leads critical marketing functions including Brand Strategy, Integrated Marketing, Content, Social, and Influencer Marketing.4

Professional Background:

  • Currently Vice President of SoFi Brand12
  • Previously Senior Director, Head of Brand Strategy, Social & Influencer Marketing at SoFi1
  • Prior roles include:
    • Director of Brand Strategy + Marketing at Digitas North America
    • Senior Creative Strategist at Digitas North America
    • Creative strategist who has worked with brands like PlayStation and Taco Bell3
    • Co-founding partner at FindNewJams.com4

Academic Credentials:

  • Bachelor of Arts in Political Science and Government from the University of Chicago1
  • Graduate of Santa Monica High School1

Professional Achievements:

  • Recognized by industry awards including Cannes Lions, Clio, Effie, London International Awards, Shorty, and Webby4
  • Transformed SoFi's brand from a specialty lender to a financial services brand known by over 70% of Americans4

His professional philosophy centers on building brands that "make people fall in love with brands and their products" through curiosity and unexpected storytelling.4

Highlights

Nov 28 · clay.com
10 Sofi Executives & Org Chart - Clay
Oct 27 · theorg.com
Jean-Michel Hoffman - Vice President, Sofi Brand at SoFi | The Org
Jan 1 · jeanxmichel.com
About - Jean-Michel Hoffman
About - Jean-Michel Hoffman
Nov 9 · theorg.com
Marketing and Communications Team - SoFi - The Org
Jan 1 · builtinsf.com
Principal Brand Strategist - SoFi | Built In San Francisco
Mar 31 · prasidpathak.com
What I Learned About Startup Branding at SoFi, Bloc ... - Prasid Pathak

Related Questions

What are some of Jean-Michel Hoffman's most notable achievements at SoFi?
How did Jean-Michel Hoffman transition from Digitas North America to SoFi?
What specific strategies has Jean-Michel Hoffman implemented at SoFi?
Can you provide examples of Jean-Michel Hoffman's work with iconic brands like Taco Bell and PlayStation?
What is Jean-Michel Hoffman's approach to brand strategy and creative direction?
Jean-Michel Hoffman
Jean-Michel Hoffman, photo 1
Jean-Michel Hoffman, photo 2
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Location

San Francisco, California, United States