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Jeanine Lavender, CFA

Global Knowledge Business Senior Director for Marketing Sales & Pricing at Boston Consulting Group (BCG)

Jeanine Lavender, CFA, is the Global Knowledge Business Senior Director for Marketing, Sales, and Pricing at Boston Consulting Group (BCG). She joined BCG in 2012 and has since risen to lead the global knowledge business for BCG's Marketing, Sales & Pricing (MSP) Practice. In her role, Lavender is responsible for overseeing the development and dissemination of knowledge and insights related to marketing, sales, and pricing strategies across BCG's global network.

Lavender's expertise in marketing and strategy is evident from her contributions to BCG publications. She co-authored a report titled "The Future of Marketing Is Here. Don't Blink," which discusses the rapid changes in the marketing landscape due to technological advancements and the rise of digital platforms.1 This demonstrates her deep understanding of current trends and future directions in the marketing field.

As a Chartered Financial Analyst (CFA) charterholder, Lavender brings a strong financial background to her role, which is particularly valuable in the context of marketing and pricing strategies.2 Her position at BCG, a globally renowned management consulting firm, indicates that she plays a crucial role in shaping the firm's thought leadership and client advisory services in the areas of marketing, sales, and pricing.3

Highlights

Jan 20 · afpicon.com
Speakers - AFP ICON 2025
May 3 · bandt.com.au
CX Lavender Hires Boston Consulting Group's Kim Verbrugghe as ...
Jul 8 · bcg.com
The Future of Marketing Is Here. Don't Blink.

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Jeanine Lavender, CFA
Jeanine Lavender, CFA, photo 1
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Location

Copenhagen, Capital Region of Denmark, Denmark