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Jeannie Edmunds
*Startup Jeannie*
Professional Background
Jeannie Edmunds is a seasoned advisor who has made significant contributions across various sectors, including technology, consumer packaged goods (CPG), travel, and the cannabis/CBD industry. Her passion for entrepreneurship and innovation has propelled her career, culminating in her recent decision to close her consulting practice at the end of 2023 to fully dedicate her skills to enhancing revenue and profitability at NextTribe, where she previously served as Chief Operating Officer.
Throughout her extensive career, Jeannie has focused on providing advisory services designed to support startups. Her expertise spans business development, branding and marketing, integrating artificial intelligence into business processes, and preparing entities for investment opportunities. She has built strong affiliations with esteemed organizations such as Capital Factory and SKU in Austin, and Expert Dojo in Los Angeles, where her insights have consistently helped founders navigate the complexities of launching and scaling their businesses.
Among her notable achievements, Jeannie developed, launched, and grew Ruby's Naturals, an award-winning natural foods brand that has captured significant market attention. She has also mentored various high-potential technology, travel, artificial intelligence, and blockchain companies, including KIJINI (now known as SoniPhi), BOL CBD, and CHANT, contributing her strategic vision and operational expertise to facilitate their growth trajectories.
Education and Achievements
Jeannie Edmunds pursued her education at The University of Texas at Austin, where she enriched her knowledge base and honed her critical thinking skills, paving the way for her diverse career. Her unique combination of creative prowess and business acumen has enabled her to excel in multiple domains, particularly in media production, where she has built an impressive portfolio as a producer and director.
Before stepping into the advisory role for startups, Jeannie garnered significant experience in the television, radio, and digital sectors. She spent over six years in Direct Response Television (DRTV), holding partnerships at Direct America, which was later acquired by National Media Corporation. Her bilingual capabilities allowed her to thrive as a producer for HAVAS Edge and Beachbody, where her work helped propel various successful media campaigns.
In addition to DRTV, Jeannie’s global experiences include producing and directing TV shoots for the acclaimed US-syndicated travel series “Travel & Adventure,” and UK-based TV-am. She has also held remarkable positions as a CNN reporter in Seoul, Korea, and Kyiv, Ukraine, providing her with a robust understanding of journalism on an international scale.
One of Jeannie’s notable creations is the global documentary series produced for the Library of Congress, which aired on Discovery Networks, shedding light on America’s rich cultural heritage. Her talents further extend into high-profile productions such as “CBS Morning News,” “NightWatch with Charlie Rose,” and “Face the Nation,” where her dedication to storytelling and informative programming have left lasting impressions.
Jeannie’s literary contributions also form an essential aspect of her professional portfolio. As the Executive Editor of “Healthy Living” Magazine, she not only oversaw editorial content but also played a crucial role in launching “Natural Health Retailer,” catering to natural health stores. Additionally, she authored “Start Me Up: Tips, Tales, and Truths about Starting Up and Starting Over,” a practical memoir that shares her experiences and lessons learned in the entrepreneurial landscape, resonating with aspiring and established business leaders alike.
Achievements
Jeannie’s career is marked by a series of impressive achievements that illustrate her commitment to excellence. Her role as Development Director for ProCon.org showcased her ability to navigate complex organizational structures and contribute significant value to non-profit endeavors. Her ability to synthesize information and present it effectively has established her as a respected authority in her fields of expertise.
In the world of media, Jeannie co-wrote, directed, and produced the PBS TV documentary “From Apollo to the Stars” alongside Gene Roddenberry, the visionary creator of Star Trek. This landmark piece not only highlights Jeannie’s creative vision but also cements her status as an influential figure in the informative and entertainment media landscape.
As a guest lecturer at the University of Southern California, Jeannie has had the opportunity to inspire future generations of entrepreneurs and creatives, sharing her wealth of knowledge and insights on starting up in a highly competitive environment.
Ultimately, Jeannie Edmunds embodies the spirit of innovation and entrepreneurship, seamlessly integrating her experience as an advisor, media producer, and author to influence various industries positively. As she embarks on the next chapter of her professional journey with NextTribe, it is clear that her relentless pursuit of excellence will continue to shape the business landscape for years to come.
