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Jedannah Vieira

SVP, Global Finance; Advisor

Professional Background

Jedannah Vieira is an accomplished Consumer Goods Finance Leader whose career is characterized by her proven ability to transform innovative concepts into successful operational ventures. With a deep commitment to establishing a circular economy that fosters healthy and mindful consumption, Jedannah stands out as a strategic and disciplined thinker. Her remarkable skill set enables her to craft and execute strategies that drive growth and value creation within organizations.

Throughout her career, Jedannah has inspired and built diverse, high-performance teams across various sectors. Her international experience spans the United States, Europe, and Canada, allowing her to cultivate a broad perspective on global market trends and best practices. This unique background not only enriches her approach to consumer goods finance but also enhances her capability to navigate complex business landscapes effectively.

As she takes on the role of Vice President, Global Finance at ettitude, Jedannah is focused on utilizing her extensive experience to strengthen the financial framework of the company, aligning it with her vision for sustainability and responsible consumption. Prior to joining ettitude, she held several influential positions that further honed her expertise in finance and operational transformation.

Education and Achievements

Jedannah Vieira earned her Honours Bachelor of Business Administration degree from Wilfrid Laurier University, where she also participated in the CPA Program. This strong educational foundation equipped her with the necessary skills and knowledge to excel in the competitive field of finance.

Her career commenced at EY, where she served as a Senior Accountant, building a solid base in financial accounting and advisory services. Following her tenure at EY, she took on increasingly responsible roles, demonstrating her aptitude for finance transformation and strategic planning.

Jedannah served as the Director of Finance Transformation at RSA Insurance, where she made substantial contributions to the organization's financial efficiency and operational effectiveness. Her exceptional performance led her to further opportunities, including her role as Controller at Rothy's, a company acclaimed for its sustainable practices and innovative products.

At Babylist, where she held the position of Vice President of Finance, Jedannah applied her strategic insights to help the organization scale and adapt to the evolving needs of consumers. In addition, her contributions as an Advisor at NUMI and Limited Partner at Rocana Venture Partners reflect her capability to provide valuable guidance to up-and-coming businesses looking to navigate the complexities of finance and operations.

Notable Leadership Roles

  • Vice President, Global Finance at ettitude: Jedannah is currently leading the financial strategy at ettitude, a company dedicated to transforming the textile economy and promoting sustainable consumption.

  • Vice President of Finance at Babylist: In this role, she played an integral part in guiding financial operations while ensuring the alignment with strategic business objectives.

  • Controller at Rothy's: As Controller, she improved internal financial systems and processes at a leading sustainable fashion brand.

  • Director, Accounting at VSCO®: Here, Jedannah oversaw critical accounting functions and played a pivotal role in strategic financial initiatives.

  • Founder/Advisor at DressShift.com: She applied her entrepreneurial spirit by founding an e-commerce platform and providing advisory services to similar startups in the space.

  • Director, Finance Transformation at RSA Insurance: Jedannah's leadership helped optimize financial operations and enhance overall financial health in this insurance company.

  • Senior Accountant at EY: This initial role established her career in finance, providing critical experience within a renowned global accounting firm.

Achievements

Jedannah's career is marked by numerous achievements that highlight her capabilities as a finance leader. She has been instrumental in scaling operations for numerous start-ups, guiding them towards profitable outcomes while maintaining a steadfast focus on responsible consumption.

Her commitment to sustainability extends beyond mere financial metrics; she is passionate about building a business ecosystem that promotes health and mindfulness within consumer goods.

Jedannah's leadership style is not only focused on achieving financial goals but also on inspiring and fostering a collaborative team environment, emphasizing diversity and inclusion, traits that are crucial for high-performance teams in today's business landscape.

Undoubtedly, her international experience adds significant value to her role in organizations, allowing her to bring different cultural perspectives and practices that enhance team collaboration and strategic decision-making.

In conclusion, Jedannah Vieira is a dynamic and visionary finance leader with a wealth of experience in consumer goods. Her background in finance, strategic planning, and operations, combined with her commitment to sustainability and mindful consumption, positions her as a significant influencer in her industry. With her proven track record of success in various high-profile roles and organizations, Jedannah continues to drive innovation and excellence in the field of finance, inspiring the next generation of leaders in the consumer goods sector.

Related Questions

How did Jedannah Vieira become a leader in the consumer goods finance sector?
In what ways did her education at Wilfrid Laurier University prepare Jedannah Vieira for her career?
What specific strategies has Jedannah Vieira implemented to promote sustainable practices at ettitude?
How does Jedannah Vieira inspire her teams to achieve high-performance results?
What contributions did Jedannah Vieira make during her time at Rothy's that impacted financial operations?
In her role as a Limited Partner at Rocana Venture Partners, what insights did Jedannah Vieira provide to startups?
How does Jedannah Vieira's international experience influence her approach to finance?
What lessons has Jedannah Vieira learned from her various leadership roles across different companies?
How does Jedannah Vieira prioritize mindful consumption in her financial strategies?
What are some notable achievements from Jedannah Vieira's career that demonstrate her finance expertise?
Jedannah Vieira
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Location

San Francisco, California