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Jeff Brooks

Experienced Marketing Executive and Advisor

Jeff Brooks is a seasoned marketing executive who served as the Chief Marketing Officer (CMO) at Lemonade, an insurance technology company, from January 2020 until April 2021. He was the first individual to hold this position at Lemonade, where he was responsible for leading the marketing function, including brand and product marketing, market research, creative direction, media, content, communications, customer relationship management, and marketing analytics.134

Before joining Lemonade, Brooks was the CMO at Casper, a direct-to-consumer mattress company, where he oversaw all marketing and communications strategies. His extensive career also includes leadership roles at major agencies such as Huge, where he was President and CMO, and at Havas, where he served as CEO of Havas Digital. Additionally, he held the position of Chief Commercial Officer at MDC Media Partners and was involved with BBDO’s digital agency network.123

Brooks has been recognized for his innovative approaches in marketing, particularly in transforming traditional sectors through technology and customer-centric strategies. During his tenure at Lemonade, he emphasized the company's mission to make insurance transparent and enjoyable, leveraging superior technology and creative talent to disrupt the insurance market.12

Currently, he is involved in various roles, including as an Operating Partner and Advisor at Goldman Sachs, indicating his continued influence in the marketing and business sectors.3

Highlights

May 5 · Chicago Tribune
Boone Township school board member jailed for child solicitation - Chicago Tribune
Boone Township school board member jailed for child solicitation - Chicago Tribune
Apr 5 · The Robesonian
‘Chicago’ to end GPAC’s 2022-23 Professional Artist Series April 27 - The Robesonian
‘Chicago’ to end GPAC’s 2022-23 Professional Artist Series April 27 - The Robesonian
Insurance Startup Lemonade Parts With CMO Jeff Brooks After One ...
Insurance Startup Lemonade Parts With CMO Jeff Brooks After One ...
Dec 5 · adweek.com
Casper CMO Jeff Brooks Jumps to Insurance Startup Lemonade
Casper CMO Jeff Brooks Jumps to Insurance Startup Lemonade
Dec 5 · adage.com
Insurance startup Lemonade poaches Casper's chief marketing officer
Dec 5 · coverager.com
Lemonade hires first chief marketing officer - Coverager

Related Questions

What were Jeff Brooks' main achievements at Casper?
How did Jeff Brooks contribute to Lemonade's growth?
What is the significance of Lemonade's in-house creative agency?
Why did Lemonade part ways with Jeff Brooks after just over a year?
What other companies has Jeff Brooks worked for?
Jeff Brooks
Jeff Brooks, photo 1
Jeff Brooks, photo 2
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Experience

Operating Partner & Advisor at Goldman Sachs
Independent Board Director & Advisor at Rhythm, Senior Advisor at Redesign Health, Executive Advisor at Vault Health, Chief Marketing Officer at Lemonade, Chief Marketing Officer at Casper

Education

B.A. from Hamilton College, 1988 - 1992

Location

New York, New York