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Jeff Brothers

Leading with Heart

Jeff Brothers is the CEO and founder of VetGrow Inc, a company focused on healing, connection, and personal growth through nature-based approaches.1 He has been leading VetGrow since December 2017, based in the Salinas, California area.1

VetGrow was initially created to assist veterans with job training and skills development, but evolved to address trauma-related challenges that affected veterans' employment. The company now focuses on growing San Pedro cactus and building community around plant-based and other healing modalities.1

Before VetGrow, Jeff had a diverse career:

  1. Renewable energy sector:

    • President of Sol Orchard, LLC (2009-2024), developing solar power projects1
    • President of Sovereign Energy Storage, LLC (2012-2016), developing utility-scale energy storage projects1
  2. Banking:

    • Founding chairman of 1st Capital Bank1
  3. Cannabis industry:

    • CEO of FLRish, Inc. (2015-2017), a B Corp focused on the cannabis industry in California1
  4. Cut flower industry:

    • President of Monterey Bay Bouquet (1993-2001), which helped develop Costco's cut flower program1

Jeff describes himself as a "Champion of Sustainability" and has been a member of YPO (Young Presidents' Organization) for many years.1 He holds a BA in Economics and Political Science from Claremont McKenna College.1

Highlights

Jun 28 · linkedin
May 8 · linkedin

I have 1 million hemp seeds (autoflower) from a certified and quality breeder. I would like to sell them so that I can focus on an innovative trauma healing center in Carmel Valley using ancient and modern healing modalities. I need help selling the seeds. This could accelerate and improve many lives. Can I enlist your help? I've struggled to ask for help in the past. I need help now. #hempseeds #hempfarmers #hempfarming #industrialhemp #hempcbd

Related Questions

What inspired Jeff Brothers to transition from renewable energy to VetGrow Inc?
How has Jeff Brothers' experience in the cut flower industry influenced his current role at VetGrow Inc?
What are some of the healing modalities VetGrow Inc uses to assist veterans?
How did Jeff Brothers' role at Sol Orchard prepare him for his current position at VetGrow Inc?
What is the significance of the San Pedro cactus in Jeff Brothers' mission at VetGrow Inc?
Jeff Brothers
Jeff Brothers, photo 1
Jeff Brothers, photo 2
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Location

Encinitas, California, United States