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Jeff Cheong

Deputy Chief Executive Officer at DDB Group Singapore

Jeff Cheong is a prominent figure in the marketing and consulting industry, known for his innovative approach and impactful solutions.

With a rich background in leadership roles, Jeff has contributed significantly to Tribal Worldwide and DDB Group Singapore.

His accolades include being named Campaign Asia's top 40 under 40 in 2013 and winning the Agency Head of the Year award in 2016 at the IAS Hall of Fame.

Jeff's expertise lies in delivering successful strategies for a wide range of renowned brands such as Unilever, Nokia, Heineken, and more.

He has spearheaded notable projects like the creation of vernacular info-drama series, driving national health policies, and launching iconic brands like Jewel Changi Airport.

Jeff's commitment to innovation led to the establishment of Equator, DDB's global center of excellence, focused on driving innovation and excellence in the industry.

Passionate about giving back to the community, Jeff actively participates in advisory councils and shares his expertise to benefit various organizations.

His educational background in Visual Communication from Temasek Polytechnic has provided a solid foundation for his creative endeavors.

Jeff's strengths include Ideation, Strategic thinking, Individualisation, Command, and Belief, making him a well-rounded and visionary leader.

Jeff Cheong
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Location

Singapore