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Jeff Cushing
Global market and consumer insights leader with a passion for strategy and innovation
Jeff Cushing is an Insights and Analytics Consultant at Aperture Insights LLC, located in the Portland, Oregon Metropolitan Area. He has a robust background in analytics, insights, and strategic planning, with a career spanning over two decades in various leadership roles.
Professional Background
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Current Role: As an Insights and Analytics Consultant at Aperture Insights LLC, Jeff focuses on leveraging data to drive business strategies and enhance decision-making processes.
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Previous Experience:
- Senior Director, Insights & Analytics at WE Communications (July 2021 - November 2022): Here, he developed measurement programs for marketing and social media campaigns, collaborating with cross-functional teams to deliver actionable insights for major brands.1
- Senior Director, Shopper and Retail Insights at Kantar Consulting (April 2015 - January 2018): He managed a significant B2B retail insights product portfolio, implementing strategies that resulted in revenue growth even in a challenging market.1
- Director, Global Consumer Insights at Hasbro (May 2008 - April 2015): Jeff orchestrated qualitative and quantitative research initiatives, transforming insights into strategic foresight for corporate planning.1
Skills and Expertise
Jeff is recognized as a collaborative change agent with expertise in:
- Developing analytics environments for real-time insights.
- Driving product management and marketing strategies.
- Leading teams to synthesize complex data into actionable business strategies.
Education
He holds a degree from the Northeastern University Graduate School of Business Administration, which complements his extensive professional experience in analytics and insights.1
Overall, Jeff Cushing's career reflects a strong commitment to enhancing brand strategies through data-driven insights and collaborative efforts across various sectors.
Highlights
Does your #brand ever show #vulnerability? See how brands like KFC UK & Ireland, Strava, Molson Coors Beverage Company, SURREAL and Jackbox Games turn potentially awkward situations into #buzzworthy campaigns by leaning in to these situations.
Which is your favorite execution?
In the latest blog post, see how brands can respond to crises and lean into awkward moments to create memorable campaigns with positive impact.
