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Jeff Hardison

Head of Product Marketing at Calendly

Jeff Hardison is the Head of Product Marketing at Calendly, a meeting lifecycle platform with 20 million customers.1 He is an experienced marketing professional with a diverse background in product marketing, demand generation, and leadership roles across various technology companies.

Career Highlights

Current Role:: At Calendly, Jeff leads the product marketing team, focusing on launching new offerings and driving growth.1 He played a key role in successfully launching Calendly's Enterprise offering, which exceeded target revenue goals and positioned the company as an enterprise solution.1

Previous Experience::

  • VP of Marketing at Grain
  • Director of Product Marketing at Clearbit
  • Director of Product Marketing and PLG Growth at InVision
  • VP of Marketing at Reflect Technologies
  • VP of Marketing at Lytics
  • Director of Product Marketing at Hewlett Packard Enterprise
  • VP of Marketing and Sales at Meridian2

Expertise and Achievements

Jeff is known for his expertise in:

  • Product-led growth (PLG) strategies
  • Positioning and messaging
  • Cross-functional collaboration
  • Revenue growth and expansion

He has a track record of driving significant results, including:

  • Increasing Clearbit's annual recurring revenue by 40%
  • Growing Lytics' revenue tenfold in two years
  • Successfully leading marketing efforts for various product lines at HP2

Recognition

Jeff was recognized with the prestigious 40 Under 40 Award by the Portland Business Journal in February 2016.3

Education and Personal Interests

Jeff holds a Bachelor of Arts degree from Wittenberg University, where he majored in English and minored in psychology.2 Outside of his professional life, Jeff plays drums, coaches wrestling, enjoys reading, writing, and biking.4

Jeff Hardison is a respected figure in the product marketing community, known for his strategic approach to marketing and his ability to drive growth in SaaS and technology companies.

Highlights

Aug 7 · linkedin

One of the top Calendly questions I get when it comes to LinkedIn:

How do I add one of those "Book a Meeting With Calendly" buttons to my LinkedIn profile page?

It's actually free to do and takes seconds!

  1. Simply click the Edit icon on your LinkedIn profile.
  2. Scroll down to the bottom where it says "Website."
  3. Copy and paste one of your Calendly links into the Link section.
  4. Label the link something like "Book a Meeting."

If you're on LinkedIn Premium Business, you can add a fancy little button instead of a link.

Extra Credit:

2️⃣ The second most popular LinkedIn + Calendly question is "How do I keep from just any ol' body from booking a meeting with me?" 🤷‍♀️

👉 Answer is in the video!

Watch the video and let me know if you have questions on how to better qualify who can book meetings with you on LinkedIn.

May 23 · linkedin

One of my favorite things about working at a Product-Led Growth company is we often attract Consumer-Grade Design and UX professionals.

People who — if they weren't working at our b2b company — could easily work for a household name in the consumer world.

Places like LinkedIn! Which our head of design Jess Clark actually worked at!

But, instead, it's almost if they love the fun challenge of converting a historically not-design-forward industry — b2b software — into a design-forward one.

And it's not just Calendly, but also Loom and Grammarly who enjoy these Consumer-Grade Design and UX pros leading the way.

That's why I'm excited our head of design Jess, as well as designers from these companies, are hosting a webinar where they'll share their secrets around designing world-class products.

Webinar signup link in the comments.

#plg

Related Questions

What are some key strategies Jeff Hardison uses for product marketing at Calendly?
How did Jeff Hardison's previous roles at Clearbit and InVision influence his approach at Calendly?
What challenges did Jeff Hardison face when launching Calendly's Enterprise offering?
How does Jeff Hardison integrate customer feedback into Calendly's product roadmap?
What are Jeff Hardison's thoughts on the differences between product-led growth and traditional sales-led marketing?
Jeff Hardison
Jeff Hardison, photo 1
Jeff Hardison, photo 2
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Location

Portland, Oregon, United States