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Jeff Hassemer

Chief Marketing Officer, Chief Product Officer. Global Leader

Jeff Hassemer is not currently the Senior Vice President of Marketing at Vericast. As of July 2023, he joined Validity as their new Senior Vice President of Marketing.13 Hassemer brings over two decades of experience in senior-level marketing roles.14 Prior to joining Validity, he served as Chief Marketing Officer at Adaptigent and Advisera Expert Solutions.14

In his role at Validity, Hassemer is responsible for:

  1. Leading the marketing team
  2. Developing a comprehensive strategy to align marketing with sales, product, and other areas of the organization
  3. Creating a sustainable, high-quality marketing function that delivers impactful results for the business14

Hassemer's appointment at Validity was part of a series of executive hires and company growth initiatives, including the addition of a new CRO, Jeff Lundal, and the relocation of the company's headquarters.1

As of February 2024, Hassemer's LinkedIn profile indicates that he is a Co-Founder at Firestarter Marketing ai, which focuses on AI-infused SMB success.25

Highlights

May 1 · linkedin

How do you stand out in a crowded market? A well-defined Ideal Customer Profile (ICP) can be the key to unlocking growth and success. Today, I want to continue the discussion on why having an ICP is so important.

When you have a well-defined ICP, you can focus your resources and efforts on attracting and retaining the customers that are most likely to benefit from your product or service. This means you can spend less time and money on ineffective marketing and sales tactics and more time on building meaningful relationships with your ideal customers.

Related Questions

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Jeff Hassemer
Jeff Hassemer, photo 1
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Location

Aurora, Colorado, United States