Sign In

Jeff Jenkins

CMO, Advisor, Husband, Dad

Jeff Jenkins is a globally experienced senior marketing executive with a digitally minded approach and a passion for disrupting the ordinary. His expertise includes creating new revenue streams via digital platforms, working with start-ups, driving breakthrough innovations in traditional companies, establishing paradigm-shifting brand strategies, developing integrated marketing campaigns, re-positioning brands, and translating consumer needs into game-changing products. Jenkins is also known for inspiring creative agencies to deliver award-winning work.

Jeff's educational background includes an MBA in Marketing from the University of California, Los Angeles (UCLA) - The Anderson School of Management, and a Bachelor of Arts (B.A.) from the University of Virginia.

In terms of professional experience, Jeff Jenkins has a rich history in various organizations. Currently, he serves as the Executive Vice President of Global Marketing at Carters Inc. Previously, he held positions such as Mentor at SKU, Global Chief Marketing Officer & Chief Digital Officer at CKE Restaurants, Inc., VP of Digital Strategy & Marketing at Whole Foods Market, Head of Concept - U.S. Taco Co. at Yum! Brands, Director of Digital Experience & New Platforms at Taco Bell, Marketing Manager at KFC Australia under Yum! Brands, Brand Manager at Taco Bell, Media Relations Specialist, Public Relations, and Branding Associate at NASA, and Branding Associate at MTV/Spike TV.

Highlights

Jun 26 · linkedin

What is TV ask my 11 year old.....YouTube now accounts for 10% of all TV viewership, cementing its dominance in the media landscape. This shift highlights the growing preference for on-demand, personalized content that YouTube provides, reaching a diverse and global audience.

For #brands and marketers, this is a wake-up call. The power of digital platforms is undeniable, and embracing this trend is essential for staying relevant. YouTube's rise demonstrates the importance of innovative content strategies and the ability to adapt to changing consumer habits.

As YouTube continues to shape the future of media, let's explore how we can leverage this platform to connect, engage, and grow as the next generations are even more locked into to Youtube/TikTok personalized content-verse.

#media #digitalmarketing #future #innovation #advertising

May 20 · linkedin

So many memories of Cheddar Bay biscuits at Red Lobster! The brand democratized seafood and led the way but... fell into the promotional gimmicks of "endless" and "all you can eat." Here's to hoping that this brand can get back on track and leverage the core with a modern, relevant twist. American loves an underdog story!

#digitalmarketing #restaurants #casualdining #future #leadership #branding #QSR

Jeff Jenkins
Add to my network

Location

Atlanta, Georgia, United States