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Jeff Ketner
Founder and Senior Advisor at Ketner Group Communications
Jeff Ketner is the founder and senior advisor of Ketner Group Communications, a leading public relations agency specializing in retail technology.13 He established the company over 30 years ago and has since built it into a go-to PR agency for retail technology companies.15
Career and Role
As the founder, Jeff Ketner focused on agency growth, direction, and client PR strategy, including media/analyst relations and content development.2 Recently, he transitioned to the role of founder and senior advisor, where he now concentrates on:
- Client success
- Strategy
- Business development for the agency1
This transition occurred in May 2023 when Catherine Seeds, who had been with the company for over 20 years, succeeded Jeff as president and CEO.4
Company Culture and Values
Jeff Ketner founded Ketner Group with the intention of creating a PR agency that:
- Surpasses client expectations
- Treats media as valued partners
- Prioritizes work-life balance for team members3
These core values have remained central to the company's ethos as it has grown and expanded its reach to clients throughout the U.S., Canada, and Europe.3
Personal Interests
Outside of his professional life, Jeff Ketner:
- Spends time with family and friends
- Enjoys traveling
- Is active in his church
- Is an avid reader
- Has strong opinions on various topics, including Mexican food, British procedurals, grammar, and the greatest guitar players of all time1
Jeff Ketner's LinkedIn username is jeff-ketner-7b297a, as mentioned in the query.
Highlights
I've been writing about AI for 30+ years, dating back to my days working with our client Texas Instruments, an early innovator in AI. (Raise your hand if you remember Lisp processors.) We've gone from "what's AI" to "AI everywhere" since then, yet there are still some fundamental things that PR experts need to keep in mind when pitching AI clients to media. Ketner Group is fortunate to work with some clients that are doing groundbreaking work in AI for retail/CPG, and we share what we've learned in my latest blog post.
https://lnkd.in/gQQ4KkTc
How do you know if your company is ready to work with a PR agency? It's a question we hear quite often at Ketner Group, so we created this eBook to guide you through the five essential steps to take before you bring on a PR partner. Enjoy!
https://lnkd.in/gKFxnHrD
#retailtech #PR #PRagency
