Sign In

Jeff Lucas

Partner & General Manager at Traction Creative Communications

Jeff Lucas is a seasoned professional in social and behavioral change marketing, with a strong track record of promoting health, wellness, and community development through his company, Traction.

He founded Traction in 1996, establishing it as a prominent player in the industry, delivering impactful campaigns for a diverse client base.

Jeff Lucas holds a BA in Economics from the University of Alberta, providing him with a solid academic foundation for his marketing endeavors.

Furthermore, he pursued specialized training in advertising by completing the Certified Advertising Agency Practitioner Diploma Program at the Institute of Communication Agencies (ICA), enhancing his strategic marketing skills.

Prior to founding Traction, Jeff served in key roles in reputable organizations, including Partner & General Manager at Traction Creative Communications, Director of Strategic Services at Wasserman + Partners Advertising, and Director of Business Development & Marketing at MITACS.

His extensive experience and leadership in marketing and communication have positively impacted various projects aimed at driving social and behavioral change.

Highlights

Aug 16 · linkedin

Traction is looking for a new Account Manager. Founded in 1996, Traction Creative Communications is one of the oldest independent agencies in Western Canada. Recognized as leaders in social and behavioural change marketing, we work with a wide range of clients developing a wide range of projects promoting health, wellness, and stronger communities.

You should have at least 5 years of agency or client-side experience, including significant roles developing a wide range of marketing communications including mass-market multimedia advertising, website development, social media marketing, brand activation, and more.

Aug 29 · linkedin

How much - and which - alcohol is drunk in the world during a week? http://lnkd.in/bKfnagX via @ghostinthedata

Jeff Lucas
Add to my network

Location

Vancouver, British Columbia, Canada