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Jeff Lucas

Partner & General Manager at Traction Creative Communications

Jeff Lucas is a seasoned professional in social and behavioral change marketing, with a strong track record of promoting health, wellness, and community development through his company, Traction.

He founded Traction in 1996, establishing it as a prominent player in the industry, delivering impactful campaigns for a diverse client base.

Jeff Lucas holds a BA in Economics from the University of Alberta, providing him with a solid academic foundation for his marketing endeavors.

Furthermore, he pursued specialized training in advertising by completing the Certified Advertising Agency Practitioner Diploma Program at the Institute of Communication Agencies (ICA), enhancing his strategic marketing skills.

Prior to founding Traction, Jeff served in key roles in reputable organizations, including Partner & General Manager at Traction Creative Communications, Director of Strategic Services at Wasserman + Partners Advertising, and Director of Business Development & Marketing at MITACS.

His extensive experience and leadership in marketing and communication have positively impacted various projects aimed at driving social and behavioral change.

Jeff Lucas
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Location

Vancouver, British Columbia, Canada