Suggestions
Jeff Molander
Curious about the science of meaningful conversations.
Jeff Molander is a prominent Content Contributor and Member at Hackerly, a platform focused on reinventing sales and leadership training. He has been with Hackerly since June 2022, contributing his expertise in communication and sales enablement.
Professional Background
- Founder & Conversation Enablement Coach at Communications Edge Inc. since June 1997, where he specializes in enhancing messaging to spark curiosity and provoke conversations.
- Adjunct Faculty at Loyola University Chicago from August 2009 to January 2011, indicating his involvement in academic settings.
- Previously held significant roles such as Co-founder, VP Sales & Marketing at Performics and Sr. Sales Manager at Corplex Television.
Skills and Focus
Jeff is known for his ability to transform under-performing messages into engaging content that drives conversation. His work emphasizes the importance of effective communication in sales and leadership contexts.
Current Role at Hackerly
At Hackerly, Jeff is part of a mission to upskill influencers and leaders, aiming to impact millions by 2033. His role aligns with Hackerly's vision of providing innovative training solutions for sales professionals and leaders.12
Highlights
Sharing content people want -- but not allowing them feel an urge to want it? You're not alone. You're a sharing loser. Sorry, not sorry.
Earning requests from leads is challenging. But the payoffs are huge.
The person requesting identifies & qualifies their motivation level.
Don't share it. Get them to ask + tell you why they want it.
Example: Ever download a white paper, ebook or video content and immediately start looking for the interesting part?
That's a content marketing fail.
Instead of earning your request -- to signal what's important -- the marketer shared broad content and hoped something triggers you.
That's stupid.
They chose this path because it's easy.
Earning requests from leads is challenging. But the payoffs are huge.
People ask and tell you their motivation level. Not bad eh?
Example: I offer leads a chance to say, "I want access to all your Curiosity Crash Course lessons immediately" rather than my usual slow daily drip sequence. This tells me these leads are:
- highly engaged based on Lesson One;
- carefully reading and listening;
- hungry for more -- beyond the first lesson.
Instead of pushing broad content at your prospects, provoke them. Help them feel an urge to ask for some form of engagement, tell you what they want -- and why.
Discover the deeply motivated leads -- so you can focus on them.
Do this by design.
Here's the rub: By being relevant, and provocative, we create an irritation; a hunger. A desire for more clarity. Your best leads become curious and ASK for what you are dying to share.
Don't share it. Earn the ask.
There are ways to design a provocation -- to earn the lead's deeper explanation. "The why" behind the request.
That's where I'm going next.
Do you use LinkedIn? I'll also provide an unusual, ballsy way to earn requests you'd otherwise not receive.
Follow me and catch this multi-part series of posts.
Want to skip ahead? Become a member of the Spark Selling Academy and access the full series in my Stay Curious blog archives.
See you in comments!
Ever use words like "As you know..." or "As I've said..." when writing or speaking? Ever say, "You may remember that..." or "Obviously..." when starting a sentence?
These expressions cause people to tune-out.
"As I mentioned earlier..."
"It's clear that..."
"As everyone knows..."
These phrases announce our intention to waste the other person's attention -- by warning them, "I'm about to give you information you already have."
"Needless to say..."
"As I mentioned before..."
"Let me remind you how..."
See how it works?
I frequently read the phrase, "I wanted to reach out to you" and argue with people who use it.
If you wanted to reach out -- and did reach out -- then you didn't want to.
You are reaching out. And why are you saying what you are doing.
The argument back is always: "Jeff, that's just how people talk. Relax."
True. Most people have no UNDERSTANDING of the impact words have on other people.
People who they want to influence.
Good luck influencing people when you announce "I'm about to waste your time." 🙄
Awaken. Become aware of the weak words you're using.
Realize how little confidence you're projecting.
"I cannot hurt and you will at least get ________."
These words INSTANTLY lower your status. You sound like a beggar.
In fact, any form of persuasion lowers your status.
There is another option.
Provocation.
Provoke rather than beg them.
Because that's what "Investing a little bit of your time to ____ won't hurt. At the very least, you'll gain valuable ____" is.
Begging.
When a potential customer reads or hears this they look DOWN on you.
Because of YOU.
Instead, make words project EQUAL status.
Not higher. That would condescend.
Don't guide, nor educate. Avoid advising, giving valuable advice or free tips.
These risk talking up -- or down -- to customers.
Project EQUAL status.
Sales IS like dating or being a good lover.
The more interest you show in others the LESS attracted they become.
The less interest you show, the MORE interesting you become.
Consider how clients will ask YOU for the meeting -- if you adjust the words used when approaching.
That's where sparking curiosity comes into play. Curiosity pulls.
Think about this like you’re on a first date. The request for another, deeper meeting will come.
Trust in it.
Instead of pushing for it, confidently attract the meeting or demo to you.
Don't ask. Let them ask you.
This way customers qualify themselves -- so you don't have to.
Ready to get started? Take my Curiosity Crash Course. It costs only your time.
