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Jeff Rasp
VP Digital Platforms, Channels & Capabilities, North America
Jeff Rasp is a strategic-thinking interactive marketing professional with a focus on developing integrated digital strategies that lead to cost savings and revenue growth for online channels.
He brings extensive experience in collaborating with Executives and Marketing leadership to drive quantifiable results for organizations through strategic direction and client services.
Jeff Rasp studied BS at East Stroudsburg University of Pennsylvania and has a rich history of key roles in various prestigious organizations such as Bayer HealthCare, Boomerang Pharmaceutical Communications, Omniture, DigitalGrit / Zeta Interactive, Allied Office Products, Engine Result, Inc., BabyAge, and Logical Design Solutions.
Highlights
Excited to share that for a second year in a row Bayer has been named best in class for 'In-House Media Operations' with our submission, 'Relentless Pursuit of Excellence for In-House Media'. This by itself was an amazing accomplishment, but this year we are honored to also take home best overall 'Excellence in programmatic Media'. Over the last three years we built a world class team of industry leading experts who work amazingly as a tight knit team with a culture that is a mix of fun, hard work and friendly competition that drives us to be our very best. Wish I could tag the full team but need to call out my leadership with Paul Gelb, Aaron Baker, Clinton Roese, Lauren Felix (MacPherson) and Karen Molina for their dedication and hard work to make this possible. Congratulation #teambayer!
Excited to share that for the third year in a row, Bayer Consumer Health has been selected by AdExchanger as a finalist for Best In-House Marketing Operations with our submission ‘Bayer: Relentless Pursuit of Excellence for In-House Media Operations’. Coming off our win last year we knew the bar would be high but that is exactly the environment we thrive in. Could not be prouder of this amazing team! I wish I could tag the full crew but breaks the 30 limit so will call out an incredible leadership team: Paul Gelb, Aaron Baker, Clinton Roese, Lauren Felix (MacPherson), Khara Bozler Hutchinson, Ryan Gang, Gary Guarnaccia Jr, MBA, Karen Molina.
