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Jeff Reekers
CMO, Aircall
Jeff Reekers is no longer the CMO at Aircall. He is currently the CEO and Co-Founder of Champion, a company he launched in June 2023.4 Reekers served as CMO at Aircall for nearly 6 years, from 2017 to 2023.13
Career Highlights
- Current Role: CEO and Co-Founder of Champion (April 2023 - Present)14
- Previous Role: CMO at Aircall (2017 - 2023)1
- Other Notable Positions:
- VP Demand Generation at Handshake (acquired by Shopify) (2014 - 2017)
- COO / CMO at Lawline (2009 - 2013)
- Marketing Manager at Forbes.com (2009 - 2010)
About Champion
Champion is a platform that helps companies identify, activate, and track their strongest advocates and power users to drive growth, shorten sales cycles, and unlock second-order revenue.4 The company launched out of Venture Studio High Alpha in June 2023.
Expertise
Reekers is known for his insights on customer-led growth and has experience scaling companies, as evidenced by his role in growing Aircall from 1 to $150 million in revenue.2 He believes in the power of happy customers in driving efficient business growth and focuses on customer experiences for sustainable growth.2
Highlights
Last year I gave a presentation at SaaStr on 10 Growth Lessons to $100M.
Lesson #4 is something I think about all the time: Make bold bets.
So many conversations I've had with GTM leaders and CEOs over the last year look something like this:
"Outbound isn't working as well as it used to, inbound isn't scaling and Adwords/advertising costs are out of control. We're looking for a new path to growth".
And, when I've followed up with folks a year later, nothing's really changed. Maybe they pulled back a little here, tried out a few new tactics... but there's no major strategy change.
You can't just wait for the tides to turn.
Any challenging moment is the best opportunity for great leadership to shine and to take your career and company to the next level.
What are 3-4 bets you can place that can absolutely change the game 18-months from now, and how can you wrap them all under one strategic narrative? What's the plan to quickly cut those bets when you are wrong to limit downside?
I don't think anything was more important on the path to $100M (and beyond... whatever number really) than asking those questions.
We get into a role, and it can be easy to start thinking incremental.
Zoom out, think big, and build a strong story to support strategic bets.
Best advice I have this morning 🚀
💥 It's launch day for one of the most brilliant marketers I know!
I was able to experience the marketing magic of Emmanuelle Kleinmann for years at Aircall, and witness first-hand her creativity, energy, leadership and spirit.
I've been watching closely as she's lept into her entrepreneurial venture, and now today is the day she is officially launching UnlockM!
The world of B2B marketing is constantly being redefined and Emmanuelle has always been at the head of it. I'm so thrilled to see all she and her team will accomplish! (and thank you, Emmanuelle, for including along in the ride!)
If you are looking to level up as a marketing leader check out unlockm.fr, and learn from the best!
