Suggestions
Jeff Robertson
Former Senior Executive; Senior Vice President, Chief Marketing and Customer Officer
Jeff Robertson is an experienced marketing executive who has held several leadership positions in the airline and healthcare industries. According to his LinkedIn profile, he served as Vice President - Brand, Product, SkyClubs and Marketing Communications at Delta Air Lines from 2014 to 2016.1
Career Highlights
Delta Air Lines
Before his role as VP of Brand, Product, SkyClubs and Marketing Communications, Robertson had a long tenure at Delta Air Lines:
- Vice President - SkyMiles Program (2008-2014)1
- Managing Director/Director - Loyalty Programs/Insight & Analytics (2002-2008)1
He joined Delta in 2002 as director of Customer Insight and Analytics, where he was responsible for corporate CRM objectives and Marketing Research.24
Blue Shield of California
After leaving Delta, Robertson joined Blue Shield of California:
- SVP, Consumer Growth and CMO (August 2021 - December 2022)1
- SVP, Chief Customer and Marketing Officer (September 2019 - August 2021)1
- SVP, Chief Marketing Officer (April 2016 - September 2019)1
He joined Blue Shield of California in April 2016 as senior vice president and chief marketing officer.35
Education
Robertson holds the following degrees:
- Master of Business Administration (M.B.A.) in Marketing from Indiana University Bloomington1
- Bachelor of Business Administration (B.B.A.) in Accounting from the University of Notre Dame - Mendoza College of Business1
Other Notable Experience
- Management Consultant - Marketing Practice at McKinsey & Company (2000-2002)1
- Manager - AAdvantage Program at American Airlines (1997-2000)1
- Sr. Project Manager - Marketing Planning/Revenue Management at American Airlines (1994-1997)1
Jeff Robertson's career demonstrates extensive experience in marketing, customer loyalty programs, and executive leadership in the airline and healthcare industries.
Highlights
As I turn another chapter in what has been a very fulfilling career, I would be remiss to not thank my BLUE colleagues. Thank you to my bosses for giving us a platform to excel and for believing and trusting us. To my peers, thank you for supporting and advocating for us, and for the organizational and individual sacrifices you made to help marketing and customer experience thrive. To my team, you are how we did it and the reason why. While I'm very excited and ready for what is next in my life, I love and will miss all of you!
In one’s career, nothing makes a boss more proud than when team members are recognized. I am thrilled to congratulate Suzanne Buffington, Sr. Marketing Director at Blue Shield of California, for being selected as a Clio Health Innovator by The Clio Awards! Suzanne B. has transformed our brand through campaigns that elevate the voices and experiences of Californians from all backgrounds, and highlight Blue Shield’s efforts to create a healthcare system worthy of our family and friends that is sustainably affordable. She demonstrates our brand values of human, honest and courageous and brings those values to life every day. Congratulations on this well-deserved recognition, Suzanne! #ClioHealthInnovators #WeNeverStop #WhoWeStandFor
