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Jeff Sauro

Founder & CEO: MeasuringU

Jeff Sauro is the Founder and CEO of MeasuringU, a UX research and software firm located in Denver, Colorado.2 He is a six-sigma trained statistical analyst who specializes in quantifying the user experience.13

Professional Background:

  • CEO of MeasuringU, a research and software firm with approximately 30 employees4
  • Has worked for major companies including Oracle, PeopleSoft, Intuit, and General Electric1
  • Adjunct professor at the University of Denver2
  • Consultant for companies like Google, Meta, and Walmart3

Educational Credentials:

  • PhD in Research Methods & Statistics from the University of Denver1
  • Master's in Learning, Design and Technology from Stanford University12
  • Bachelor's degrees in Information Management & Technology and Television, Radio and Film from Syracuse University12

Professional Achievements:

  • Author of seven books, including "Surveying the User Experience" and "Customer Analytics for Dummies"1
  • Published over 25 peer-reviewed research articles13
  • Regularly presents tutorials and papers at leading Human Computer Interaction conferences like CHI, UPA, HCII, and HFES1

Jeff is known for making statistical concepts understandable and actionable in the field of user experience research.1

Highlights

Jul 22 · twitter

In our study of #UX rating scales, we found that the mean standard deviations for five-, seven-, and eleven-point scales were about 25% of the maximum range of the scale, a finding which can inform sample size estimation in #UXresearch. https://t.co/irujRCTomB https://t.co/3SZ3v15Tfj

In our study of #UX rating scales, we found that the mean standard deviations for five-, seven-, and
Jul 22 · twitter

The Single Ease Question (SEQ®) is a popular single-item measure of perceived ease-of-use. We recently tested different ways to word the item to see whether there were differences in their measurement properties. https://t.co/X0ikBr419W https://t.co/VOQbOpdOII

The Single Ease Question (SEQ®) is a popular single-item measure of perceived ease-of-use. We recent

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Jeff Sauro
Jeff Sauro, photo 1
Jeff Sauro, photo 2
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Location

Denver, Colorado, United States