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Jeff Scherer

Writer, marketer, puzzle enthusiast, problem solver

Jeff Scherer is a marketing and branding expert with a diverse background in editorial and ad copy writing, graphic design, and branded content creation. With a robust track record in leading marketing departments and creative teams, Jeff brings a unique blend of skills and experiences to address branding and marketing challenges. His strength lies in developing inspiring, entertaining, and educational content that elevates brand visibility and engagement. Jeff's professional journey includes roles in renowned organizations like Adweek, USA TODAY, and Blank Slate Factory, Inc., and spans across various positions encompassing marketing, creative direction, and content creation.

Highlights

Aug 28 · linkedin

ADWEEK's small but mighty, seemingly indefatigable staff is doing the Lord's work with its coverage of the upcoming Google anti-trust case.

Best of all, Trishla Ostwal and Catherine Perloff don't make reading about adtech seem like homework. I would rank it as more interesting than the latest Bennifer divorce, anyway.

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Aug 1 · linkedin

Very excited to share that we're increasing our investment in editorial coverage of this vital and rapidly growing segment.

We've become jaded after hearing the usual trendy buzzwords come and go. I'm curious to see where this trend leads. We couldn't have two better reporters to tell the story.

Jeff Scherer
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Location

Brooklyn, New York, United States