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Jeff Squires

Cultural Insights + Design Strategy (ex – PSFK, R/GA, Ziba)

Jeff Squires is a seasoned design researcher and innovation strategist with a diverse background spanning shifts in business, culture, and technology.

After a decade of writing about these topics, Jeff recognized the importance of focusing on unmet needs and pursued an MBA in Design Strategy.

For the last five years, Jeff has been instrumental in assisting companies in identifying emerging trends, conducting consumer research, and fostering innovative ideas.

His forte lies in amalgamating user needs with organizational objectives, thereby excelling in bridging the realms of strategic foresight and human-centered design.

Jeff's educational journey includes a B.A. in Sociology from the University of California, Berkeley, and an MBA in Design Strategy from the California College of the Arts.

His professional experience features roles at prominent organizations such as Stratos Innovation Group, The Vansmith, Ziba Design, Techstars, and R/GA, reflecting a rich tapestry of expertise in design strategy, innovation consultancy, trend research, and creative strategy.

Highlights

Sep 26 · London Free Press
Beer Column: Pull up a Beach Chair, enjoy Island?s lager - London Free Press
Jul 14 · New Statesman
The mother lode: how mums became the ultimate viral fodder - New Statesman
Jeff Squires
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Location

Oakland, California, United States