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Jeff Yang

Leading Digital Intelligence team for IFTF, a nonprofit think tank spun off from RAND Corporation in 1968 to help organizations plan for the long-term future

Jeff Yang is a veteran strategy & communications professional whose career in media, marketing and technology has spanned two decades, and included multiple successful media and marketing startups. He was the founder of aMagazine: Inside Asian America, which grew into Asian America's largest and most influential English-language media institution, and of aOnline.com, one of the first Asian American content and community sites on the web.

Yang is Head of Global Futures at sparks & honey, a consultancy focused on helping brands and businesses track and align with the real-time flow of global culture. Prior to s&h, he was SVP at The Futures Company, a subsidiary of WPP, and VP and principal global strategist at Iconoculture, now a Gartner subsidiary, where he directed the company's research activities in Greater China, Japan and Korea. His research focus includes such topics as the use of mobile and social networks among younger generations, the social impact of technology, and the shifting nature of identity, both on and offline.

Specialties: technology, media & entertainment strategy; niche marketing and content development; pop culture; comics and graphic novels, Asian and Asian American arts, entertainment, and culture; Asian American politics and identity; global marketing and insights; trends; futures and foresight; multiculturalism, race, ethnicity and globalization

Highlights

Oct 15 · twitter

Just a matter of time before 1. The first drone mediated homicide and 2. The first drone terror attack on US soil. https://t.co/5zSDRJpIXI

Sep 17 · twitter

Just 10 hours left in this t-shirt campaign! Get yours now and receive by mid-October. If this campaign is reopened, some products will no longer be available so—get yours while you can! All proceeds go to elect Harris Walz and turnout efforts among Dems in battleground states!

Related Questions

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Jeff Yang
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Experience

Research Director and Head of Digital Intelligence Lab at Institute for the Future
Principal / Partner at Metafo.re

Education

B.A., Psychology, Harvard University

Location

Los Angeles, CA, United States