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Jeffrey Alderman

Senior Vice President of Sales & Marketing at AdMedia

Jeffrey Alderman is the Senior Vice President of Sales & Marketing at AdMedia, based in the Detroit Metropolitan Area. He has over 27 years of experience in various industries, including retail, eCommerce, automotive, travel, and financial services. His expertise spans digital marketing, performance marketing, strategic selling, and business development, among other areas. Alderman is known for his approach to transforming challenges into opportunities and building strong relationships for business growth.

He holds a Bachelor of Business Administration from Western Michigan University and has held various significant roles throughout his career, including positions at Catchweight, adMarketplace, and UM Worldwide. Alderman is also recognized for his leadership in eCommerce and digital strategy, focusing on integrated media and lead generation.12

Highlights

Sep 3 · linkedin

Would you prefer to attend Island Adfest by AdMedia in Dorado Beach with 100 of the top digital marketers in an amazing setting or Advertising Week in NY with 17,000 people packed into Penn Station? I love the energy and how agencies and brand converge for Ad Week, but choose, choose wisely. #RelationshipsMatter😁 🏝

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Aug 21 · linkedin

MediaPost Retail just concluded at Lake Tahoe, sparking insightful discussions on the evolving landscape of retail marketing. From the challenges of retail advertising to adapting to shifting shopper habits and ensuring seamless experiences, the event shed light on key industry trends. Topics like holiday budgets, rising media costs, market relevance, search revolution, and the importance of diversification were at the forefront of the conversations.

Additionally, I'm thrilled to share that AdMedia served as the Premier Sponsor, fostering valuable connections with leading minds from top retail brands. It was an honor to engage with some of the brightest professionals in the retail space and contribute to meaningful discussions on the future of the industry.

Wheels up home to Detroit!

#MediaPost #RetailMarketing #AdMedia #RetailBrands #HomeDepot #Chewy #BestBuy #Loreal #Walmart #Kohls #Ring #NeimanMarcus #HP #Gucci #RalphLauren #Merrell #EddieBauer David D. Ruiz Eric Kelly

Related Questions

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How does Jeffrey Alderman approach digital marketing and performance marketing?
Jeffrey Alderman
Jeffrey Alderman, photo 1
Jeffrey Alderman, photo 2
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Experience

Senior Vice President of Sales & Marketing at AdMedia (January 2022 - Present)
Executive Director of Sales & Partnerships at AdMedia (November 2019 - December 2021), Executive Director, Client Development at Catchweight (October 2018 - November 2019), Director of Strategic Partn at adMarketplace (February 2016 - September 2018)

Education

BBA from Western Michigan University - Haworth College of Business (1994 - 1999), Attended the University of Wisconsin-Platteville (1998)

Location

Detroit Metropolitan Area