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Jeffrey Barrera

Communications Director at PowerSwitch Action

Jeffrey Barrera is a seasoned professional in running integrated communications campaigns, utilizing a mix of earned and social media, digital organizing, data science, and content creation to advocate for various social causes and drive impactful narratives.

With a diverse background that includes a Master of Arts (MA) in Journalism and a Bachelor of Arts with Honors in Urban Studies from Stanford University, Jeffrey has a strong educational foundation that complements his practical skills.

Having held key roles such as Communications Director at PowerSwitch Action, Communications & Data Director, Data & Communications Manager, and Data & Communications Specialist at Working Partnerships USA, Jeffrey has honed his expertise in strategic communication and data-driven advocacy.

His experience as a Digital Lead at Yes on Measure E: Opportunity to Work, Reporter at Peninsula Press, and various internships in communications, digital strategy, and urban studies has further enriched his skill set.

Jeffrey's ability to craft compelling reports, explainer videos, and engaging content, coupled with his proficiency in leveraging data for supporter identification, mobilizing digital campaigns, and driving in-person actions, showcases his comprehensive approach to effecting social change.

He excels in harnessing personal stories to amplify key issues, securing media coverage, influencing policymakers, and organizing community actions effectively.

Jeffrey Barrera's expertise lies in using a wide array of tactics and techniques akin to the 'law of requisite variety' in martial arts, enabling him to navigate the complexities of advocacy, break through communication barriers, and advance causes related to economic, environmental, and racial justice.

His dedication to storytelling for social change, honed through a blend of academic knowledge and hands-on experience, underscores his effectiveness in creating impactful and resonant campaigns that drive momentum and deliver tangible results.

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Location

San Francisco Bay Area