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Jeffrey Davis

Global Keynote Speaker, Award-Winning Author, Mental Health Advocate

Jeffrey Davis is a seasoned PR expert with a wealth of experience in strategic communications, social media strategy, crisis PR, media relations, and content strategy.

With a background in journalism and a strong educational foundation from Ohio Wesleyan University and The College of Wooster, Jeffrey brings a unique perspective to his work.

As the Principal at J. Davis Public Relations, LLC, Jeffrey offers a range of services including agency PR, content creation, media relations, crisis communications, and social media strategy.

His expertise spans across various industries such as law firms, professional services, B-to-B, insurance, financial services, higher education, senior living, real estate, and advertising/communications agencies.

Jeffrey has a proven track record of success, receiving accolades such as the National Silver Anvil from PRSA for his social media program promoting the value of liberal arts.

He is a sought-after speaker and presenter, having shared his insights at prestigious events like the PRxNE New England PR Conference, MAC Summit, and the National Press Club.

In addition to his role at J. Davis Public Relations, Jeffrey has held key positions at reputable organizations including PRConsultants Group, Capitol Communicator, Podcast Village, FOVNDRY, Crosby Marketing Communications, and Carton Donofrio Partners.

Jeffrey's specialties include podcasting, media training, listening, and overall public relations strategy.

Highlights

May 17 · linkedin

Honored to be leading a panel discussion, "Organic LinkedIn for B2B Marketers," May 23 at the B2B MarCom Summit in Reston, the DC region’s largest annual gathering of B2B marketing, advertising, PR, communications, and media professionals.

Our all-star panel is ready to share the latest LinkedIn trends and opportunities, including the importance of expertise-driven, high-quality content; how to shift your strategy to align with recent algorithm changes; LinkedIn myths; ways to optimize company pages; harnessing employee advocacy; the power of images and more.

My fellow LinkedIn expert panelists are Bonnie Habyan, Shashidhar Bellamkonda, Debbie Friez and Alex Stevens Love.

🎟If you need tickets, message me and I can share my Speaker discount code.

https://b2bsummit.co/

#marcom #b2b #linkedin

Apr 29 · linkedin

It could be time to lead with internal communications.

I recently attended an Axios Communicators event in Washington, D.C., "Navigating an AI-Driven Election," to learn what's on the mind of top corporate communicators. Through interviews conducted by Eleanor Hawkins, right, of Axios Communicators, we heard from industry experts like Dani Dudeck, left, Instacart's chief corporate affairs officer; Deisha Barnett (UPS president, global communications); Sabastian V. Niles (Salesforce president & chief legal officer); and Ron Bonjean (co-founder, ROKK Solutions).

In keeping with Axios smart brevity style, here's a quick hit on what's on their minds:

☑ Employees First: UPS banned the term "employee communications." No longer treated as a separate function with siloed messages directed at them, UPS takes advantage of the power and external reach of their 500,000 employees. Barnett said not all UPS messages are shared through PR, advertising or social media channels, "but reaching our employee base is a lever we always pull." Instacart places a similar priority on honest and open employee communications.

☑ Be Deliberate on Social Issues: Follow a well-defined process for addressing social issues, not a knee-jerk "we need to fire out a statement by the CEO." If it's a go, the statement needs to align with your values and core stakeholders. "If you're a bagel shop you should comment on food security, not Roe v. Wade," Bonjean said.

☑ AI Playground: UPS created a protected environment called the "AI Playground" where their communications team can explore AI tools and techniques, including using AI to predict media coverage based on press releases. Try this: Once your press release draft is completed, drop it into AI and ask "What news story would Axios (or media outlet of your choice) likely write using this information?"

TL;DR Summary: Take a new look at internal communications and maybe even lead with it. AI is here to stay, but be strategic and intentional with it. Focus on tone and explore the risks of commenting - or remaining silent - on social issues, but use a process, not a conversation with the CEO.

#AI #internalcommunications #PR #publicrelations

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Jeffrey Davis
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Experience

Professional Speaker and Author at Jeff Davis International (January 2013 - Present)
Digital Marketing Strategist at Typify (September 2021 - September 2023)

Education

Master's degree in Finance, General from The Johns Hopkins University - Carey Business School (2012 - 2013)

Location

Washington DC-Baltimore Area