Sign In

Jeffrey Gerson

Marketing and Business Strategy Expert

Jeffrey Gerson is a professional currently working as a Fractional CMO (Chief Marketing Officer) at Rare Candy.3 He is based in the San Francisco Bay Area and has over 500 connections on LinkedIn.3

Gerson has a background in social media and community management, particularly with Instagram. In the past, he served as an Instagram community manager, where he engaged with audiences through features like Instagram Stories. For example, he answered audience questions using 10-second videos on the platform.1

His experience extends to working with LGBTQ+ communities and initiatives. Gerson has been involved in running Pride events for Instagram and has spoken to middle school students about lifting up LGBTQ+ voices.4 This aligns with his current work at Rare Candy, which appears to be focused on building technology for queer communities.2

Gerson is also passionate about education and community engagement. He has joined the advisory council of Root Division, an organization likely related to community or educational initiatives.5 Additionally, he has a strong interest in literature, with a Goodreads profile showing he has read or is currently reading over 500 books.6

Jeffrey Gerson's professional background and current role demonstrate his expertise in marketing, community building, and social media management, with a particular focus on LGBTQ+ initiatives and technology.

Highlights

Aug 27 · linkedin

I'm looking for a contract features writer to help with Rare Candy’s collector features! If you love diving into an interview to chase the compelling details, pull the heartstrings and follow unexpected tangents until you strike gold, this could be a great fit for you! Drop me a line here on LinkedIn if you're interested.

(And bonus points if you love #Pokémon, Yu-Gi-Oh! or other TCGs.)

-- And as a reminder, I'm also still #hiring for two key roles on our marketing org: a Digital Merchandiser and a Growth Marketing Manager!

See comments for relevant links and please tag anyone in your network who might benefit from this post!

Aug 12 · linkedin

Come work with me, Chris Knape, Steven Gates and the incredible team at Rare Candy! I'm #hiring for two full-time roles on my #marketing team:

First, Growth Marketing Manager who will spearhead our efforts in driving traffic, enhancing user acquisition and improving retention. This role sits on the marketing team and will work collaboratively with executive leaders and contributors across Marketing, Revenue and Product. This position is ideal for a data-driven marketer with a proven track record in scaling user bases and optimizing engagement through diverse digital channels.

Second, a Digital Merchandising Manager who will drive our digital sales strategies and manage our product offerings across the marketplace and auction platforms. This position works cross-functionally with the VP of Marketing (that's me), the VP of Revenue and their respective teams. It’s an ideal role for someone who thrives in a data-driven environment, enjoys strategic planning, and possesses a keen insight into digital marketing tools.

JDs with instructions on how to apply in the link below. Please tag anyone who you think would be a great fit and feel free to reach out with questions!

Related Questions

What are Jeffrey Gerson's main responsibilities as Fractional CMO at Rare Candy?
How did Jeffrey Gerson transition from Instagram community management to being a CMO?
What are some notable achievements of Jeffrey Gerson in his career?
How does Jeffrey Gerson approach content marketing strategies?
What makes Jeffrey Gerson's approach to social media unique?
Jeffrey Gerson
Jeffrey Gerson, photo 1
Jeffrey Gerson, photo 2
Add to my network

Experience

Advisor at Polarr
Head of Business Strategy & Marketing (COO-Equivalent) at Castro Labs (Feb 2022 - Aug 2023)

Education

Oxford University - Psychoanalytic Theory, British Art History, Stanford University - Bachelors, English, ΦBK (2008 - 2012), Wallenpaupack Area High School - High School Diploma (2004 - 2008)

Location

San Francisco Bay Area