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Jeffrey Resnick
Chief Operating Officer at NAXION
Professional Background
Jeffrey Resnick is a seasoned marketing insights executive and an industry leader known for his strategic acumen and commitment to fostering growth within the market research industry. Having held key roles at prestigious organizations, he has become an influential figure, particularly in the areas of reputation assessment, customer relationship management, and business transformation. Jeffrey’s impressive career trajectory showcases a unique blend of mentorship, strategy, and operational excellence, making him a sought-after leader in the field.
As the Chief Operating Officer at NAXION, Jeffrey plays a critical role in steering the company towards innovative solutions that enhance their research capabilities. He leverages his extensive experience to drive operational efficiency and strategic initiatives, thereby maximizing the company's impact in market research. His previous position as Managing Partner at Stakeholder Advisory Services, LLC, demonstrates his dedication to translating the abstract concept of reputation into actionable insights, guiding businesses to make strategic decisions that enhance enterprise value.
Education and Achievements
In addition to his extensive professional experience, Jeffrey has made significant contributions to the market research industry through numerous initiatives and board memberships. He served as a member of the Board of Directors of the Council for American Survey Research Organizations (CASRO), where he was instrumental in shaping the standards of the industry during a period of remarkable change. As Chair in 2012, Jeffrey led the organization through challenges and innovations that positioned member firms to meet the evolving demands of their clients. His involvement with CASRO included chairing a task force that developed public guidelines for social media analysis—a pioneering effort in the field that ensured industry compliance and enhanced the quality of insights generated through social media data.
Jeffrey’s visionary leadership is further exemplified by his role in launching the CNN - ORC International Poll, one of the premier polls recognized for reflecting American public opinion. This initiative not only solidified ORC International’s reputation but also underscored Jeffrey’s belief in the importance of thought leadership as a cornerstone of brand strength.
Achievements
Throughout his career, Jeffrey has excelled in managing significant profit and loss (P&L) responsibilities, focusing on both top-line growth and bottom-line performance. His success can largely be attributed to his ability to cultivate a culture of collaboration, creativity, and support among his teams. This dedication to empowering employees has resulted in sustainable business success and a robust organizational culture that values innovation and insight-driven decision-making.
Furthermore, Jeffrey's client work spans a diverse array of strategic business issues, emphasizing reputation management, brand development, and social media impact. His profound expertise allows him to identify key opportunities for customer growth and commitment, enabling organizations to navigate complex market dynamics effectively. Jeffrey continues to serve as a mentor and strategist, guiding emerging leaders in the industry to develop their skills and embrace their potential in the market research landscape.
