Suggestions
Jeffrey Roberts
Building Something New
Professional Background
Jeffrey Roberts is an accomplished professional with a wealth of experience in the realms of technology, automation, and digital advertising. As the driving force behind Proper, a company dedicated to providing enterprise-level header-bidding technology, ad operations, and monetization strategies, Jeffrey has significantly impacted the way large-scale publishers manage their digital inventory. With an impressive reach of nearly 2 billion page views per month, Proper stands out as one of the largest channels of inventory on the internet, effectively generating and distributing over $225 million to its publisher partners.
Under Jeffrey’s leadership, Proper has established itself as an innovator in the digital advertising space, thanks to its differentiated technology solutions that empower publishers to stay ahead in a competitive market. His dedication to enhancing efficiency through a superior header bidding wrapper and providing transparent, granular real-time reporting demonstrates Jeffrey’s commitment to the industry. He is a strong advocate for favorable pricing models that prioritize the financial well-being of publishers, ensuring they retain a larger share of their revenue.
Education and Achievements
Jeffrey Roberts earned his Bachelor's Degree in Business Management and Marketing from the prestigious University of Arizona, specifically from the Eller College of Management. This foundational education equipped him with the strategic and analytical skills necessary to thrive in the fast-evolving tech landscape.
Throughout his career, Jeffrey has held various prominent positions that highlight his leadership capabilities and business acumen. His previous role as Vice President of Ad Management at Sovrn allowed him to refine his expertise in ad operations and business development. During his tenure as President at Proper Media, he played a critical role in driving the company's vision until its acquisition, cementing his reputation as a key player in the digital media industry.
Jeffrey's journey also includes co-founding Spoutable, where he served as Head of Business Development, leading the company to successful acquisition. His entrepreneurial spirit is further exemplified by his ownership of Trivium Consulting, LLC, through which he provided valuable insights and consulting services to various businesses. Additionally, his experience as Acquisitions Manager at Icon Properties and his role in business planning at General Mills has contributed to a well-rounded understanding of market dynamics and organizational strategy.
Achievements
- Successfully led Proper in creating one of the largest channels of inventory on the internet, with near 2 billion page views monthly.
- Facilitated the generation and distribution of over $225 million in revenue to publishers, supporting their growth and sustainability.
- Developed and implemented differentiated technology solutions that provide efficient ad operations and real-time reporting, enhancing publisher capabilities.
- Advocated for advantageous pricing models that empower publishers to retain more revenue.
- Co-founded and led business development for Spoutable, steering the company to an acquisition that added to his portfolio of successful ventures.
- Applied extensive knowledge from positions in various sectors, including ad management, business development, acquisitions, and strategic planning, to foster growth in each role he has undertaken.
