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Jeffrey K. Rohrs
Husband. Father. 5x CMO. Speaker. Author. Adoption Network board member. Former DJ. Recovering attorney. Amateur beekeeper. Proud Clevelander.
Jeffrey K. Rohrs is a creative and strategic marketing executive based in Lakewood, Ohio, United States.1 He is the Founder of Chaserbud Industries, a company he started in April 2024.3 Rohrs has a diverse background in marketing, having held several key positions throughout his career.
Currently, Rohrs serves as VP of Marketing Insights at ActiveCampaign, a role he began in July 2023.1 He has also been working as a Brand & Marketing Consultant at j.k.r. since November 2018.1
Prior to his current roles, Rohrs served as the Chief Marketing Officer for Yext and held the position of Vice President of Marketing Insights at Salesforce and ExactTarget.2 He is the author of the book "AUDIENCE: Marketing in the Age of Subscribers, Fans & Followers," published by Wiley in 2014, which has been praised by marketers and executives.2
Rohrs has received several honors and awards throughout his career, including:
- Content Marketing Program of the Year: Best Strategy (Orange Awards) in September 20121
- Gold Award for Editorial in the Content Marketing Awards in August 20131
- His book "AUDIENCE" was ranked #1 in the Top 25 Social Media Marketing Books for Academia in November 20141
Outside of his professional life, Rohrs describes himself as a husband, father, author, beekeeper, and recovering attorney.4 He is also an advocate for science, reproductive rights, public education, due process, and the rule of law.4
Highlights
Love waking up early before my alarm. It's my brain's way of saying my current projects are worth the extra effort and to GET AT IT!!! 🧠 👊 🤟
Lots of insights to share post-Leap Day, but my number one thought is you will never go wrong by investing your time in quality people. I had the good fortune of meeting Jay Baer nearly 20 years ago when we were leading two of ExactTarget's original reseller partner agencies.
Since then, we've played poker with a (then) relatively unknown Gary Vaynerchuk, collaborated on research, shared a keynote stage, consumed breakfast tacos & BBQ at SXSW, and shared lots of stories together. To watch Jay's career grow into something truly deserving of the term "thought-leader" has been wonderful to watch.
Our latest crossing-of-paths took place this week when he keynoted the ActiveCampaign Leap Day Extravaganza! Just a tremendous presentation, and now anyone can view it on-demand through March 31st (along with our other 29 hours of sessions). Just register at https://lnkd.in/dVhRq9tD and then watch at https://lnkd.in/gW9r6_vu.
Many thanks, Mr. Baer. You are a gentleman, a scholar, and a true friend. 🙏 👊 🤟
