Sign In

Jeffrey Rufus

Product & Growth Manager - PLG, Continuous product discovery, PMF & Scaling - Industry focus - Health Tech, AI, Social Impact, AR. Ex-Yahoo, Nokia/Microsoft.

Jeffrey Rufus is a seasoned product management and growth expert with a strong focus on community products, ML & NLP, health-tech, multi-sided marketplaces, and ad-tech. He has demonstrated his leadership capabilities at renowned consumer technology and digital media firms in Europe and Asia, where he led diverse teams globally.

Jeff's notable achievements include successfully establishing and expanding the largest startup app store in South Asia for Nokia/MSFT, achieving cost neutrality within three years. He possesses a track record of nurturing numerous tech startups from inception to significant user bases, with some surpassing 1 million users.

Embodying a passion for developing cutting-edge solutions that enhance people's lives, Jeff remains a forward-thinker in technology advancements. With a penchant for tackling complex challenges and crafting new products, he thrives on steep learning curves and impactful problem-solving.

Throughout his career, Jeff has contributed his expertise to various organizations, holding key positions such as Marketing and Product Management Consultant at Donaco, Head of Product Management and Growth at Donaco, Head of Growth at MedShr, Vice President of International Expansion at Zomato, Growth & Product Consultant at multiple startups, Advisor for India Growth at Cyanogen, Head of Nokia App Store & Windows Marketplaces at Nokia, and Lead for Content & Nokia App Store Business at Nokia. He also served as a Senior Product Manager at Yahoo!

Highlights

Jul 25 · linkedin

Product strategy in 2024 is like playing 4D chess. Do not expect to win in one move (you will be disappointed)...

❌ How most people do it

  • Identify a strategy.
  • Get a few wins.
  • Suffer a few losses.
  • Abandon it.
  • Look for a new strategy.

✔ How you should do it.

  • Identify a strategy.
  • Smoke test the strategy at a small scale.
  • Execute the strategy if it shows promise.
  • Get some wins / Accept there will be losses.
  • Evaluate where the point of failures are.
  • Keep what's working | Stop what isn't | Identify what needs improvement
  • Refine.
  • Repeat the test.

#productmanagement #productstrategy #growth #startup #management

Jun 19 · linkedin

All startup product teams are confronted with teachable moments that end in the same 3 truths.

👉At the start, they know just enough about the business they're getting into to feel a sense of confidence, but they also don't realize how much they don't know before they descend into a trough of temporary disillusionment.

👉In the middle, they begin to realize that things are going to be much more challenging than they first thought, and disillusionment sets in.

👉What happens next is key.

Teams that double down on their illusions begin to die slowly and ultimately give up.

The ones that survive and hopefully go on to thrive critically evaluate their assumptions and identify fallacies in their beliefs (trust me, they always exist).They then dedicate all their time to reshuffling priorities in a manner that fixes their mistakes.

The 3 truths they all arrive at...

  1. They know less than they thought
  2. They can accomplish more than they knew
  3. It's was always going to be harder than they imagined

#startups #founders #productmanagement #growth

Related Questions

What are some of the key projects Jeffrey Rufus has led at Trueli?
How did Jeffrey Rufus contribute to the growth of Yahoo and Nokia/MSFT?
What makes Jeffrey Rufus's approach to product management unique?
Can you provide examples of products Jeffrey Rufus has successfully launched?
What technologies is Jeffrey Rufus currently leveraging in his projects?
Jeffrey Rufus
Add to my network

Location

London, England, United Kingdom