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Jeffrey Spivock

SVP, Integrated Media (Retail) Weber Shandwick

Jeffrey Spivock is a seasoned professional known for his leadership in global marketing and public relations, boasting a strong analytical skill set and keen intellect. With a focus on international business development within retail, lifestyle, and tourism sectors, Jeffrey excels in strategic marketing and branding.

His educational background includes a Master of Marketing with a focus on Marketing, Branding, and Luxury Goods from Melbourne Business School, an MBA (Exchange) specializing in Luxury Goods and Branding from SDA Bocconi, and an MBA in Business also from Melbourne Business School. Language skills include fluency in both English and French.

Jeffrey's professional journey features key roles such as SVP, Integrated Media, and previously served as Vice President in various capacities at Weber Shandwick. His experience extends to roles at MSLGROUP, NATIONAL Public Relations, Gap Inc., and ZOÏ Agency, demonstrating his prowess in marketing communications, client experience, consumer strategy, and public relations.

Highlights

Jun 24 · linkedin

"Do more stupid things" That is what the #CanneLions Jury president said when we awarded our incredible, amazing Pop-Tarts team a GRAND PRIX at this year's Cannes Lions International Festival of Creativity for Brand Experience and Activation.

We are the 0.01%: One of only thirty campaigns out of more than 28,000 global entries to get this honour. Our mascot was right: Dreams Really Do Come True.

I was so fortunate to be among the handful of representatives on stage for Weber Shandwick , Kellanova and all our partners, but this award belongs to the hundreds of people who believed - and proved - that executing your mascot on live television for the sins of sports sponsorship was the right move and good for business. This award is just the frosting on top.

And if you want to see what the fuss was about, here is a link to the case video https://lnkd.in/g8dRg2NA

Jun 14 · linkedin

'Embracing Chaos' goes against everything we are taught as brand managers. But, to be in culture, we need to do just that. So yesterday, at the UK's #Unlock25, Dylan Davenport and I shared how we need to look beyond the traditional playbook and take inspiration from the world's biggest cultural juggenaut: Ms. Taylor Swift.

And, before you ask, yes, participants got to make friendship bracelets.

Thanks to Helen Bennett, Michael Frohlich, Steph Bailey and the whole Weber Shandwick crew for the warm welcome. (And to Dylan's 8-year-old for pre-making bracelet samples)

Jeffrey Spivock
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Location

Toronto, Ontario, Canada