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Jeffrey Zietlow

Senior Vice President & Chief Commercial Officer at CannTrust

Jeffrey Zietlow is an experienced executive with a diverse background in marketing, innovation, and product development. He served as VP Marketing / Innovation / Product Development at CannTrust (now known as Phoena) from November 2017 to February 2020.1 Following this role, he became Senior Vice President & Chief Commercial Officer at the same company from February 2020 to April 2023.1

Zietlow has a strong educational background, holding an MBA from the University of Toronto's Rotman School of Management and a Bachelor of Engineering from McGill University. He is also a licensed Professional Engineer (P.Eng) with Professional Engineers Ontario.1

Throughout his career, Zietlow has demonstrated expertise in:

  • Corporate strategy and vision creation
  • P&L management
  • Product management and innovation
  • Business development
  • Marketing and sales

His professional experience includes leadership roles at various companies:

  • VP Marketing at Mill Street Brewery (2015-2017)
  • Director of Marketing at Mother Parkers Tea & Coffee (2010-2014)
  • Multiple director positions at Kraft Foods Canada (2002-2009)

Zietlow is known for his ability to drive growth and implement turnaround strategies. Some of his notable achievements include:

  • Developing a new business line that grew from $0 to $100M in revenue within 2 years
  • Directing a business and brand relaunch after company remediation, tripling weekly sales
  • Conceiving a turnaround strategy for a $125M business line, increasing sales by 3% and market penetration by 2 points in just 6 months1

His LinkedIn username is jeffreyzietlow, as confirmed in the query.1

Highlights

Dec 15 · Toronto Star
Former CannTrust leaders acquitted in unlicensed growing trial - Toronto Star
Former CannTrust leaders acquitted in unlicensed growing trial - Toronto Star
Oct 16 · Toronto Star
Tough ruling against former cannabis execs could send message: experts - Toronto Star
Tough ruling against former cannabis execs could send message: experts - Toronto Star
Apr 10 · biospace.com
CannTrust Launches Three New Medical Cannabis Product ...
Sep 9 · newswire.ca
CannTrust Announces Director Resignation - Canada Newswire

Related Questions

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Jeffrey Zietlow
Jeffrey Zietlow, photo 1
Jeffrey Zietlow, photo 2
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Location

Toronto, Ontario, Canada