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Jelena Aleksich

Founder of The Confetti Project

Jelena Aleksich is the founder and creator of The Confetti Project, a unique photography series and creative venture that explores celebration and human expression through confetti-filled photoshoots.15

Background and Career

Aleksich started her career in an unconventional way. She initially studied medicine but switched to graphic design when she realized it better aligned with her interests.2 After college, she worked at Thinx, a feminine hygiene brand, but left due to burnout.1

The Confetti Project

The idea for The Confetti Project came to Aleksich after a series of experiences involving confetti and glitter:

  1. She was "glitter-bombed" at a party and kept finding sparkles for weeks afterward.13
  2. She attended an OK Go concert where confetti rained from the ceiling.13
  3. Weeks later, she found leftover confetti in her jacket pocket, which instantly lifted her mood.1

These experiences led Aleksich to realize the power of small, joyful surprises in changing one's energy. She started The Confetti Project as a three-month photography challenge in her bedroom.12 The project involves photographing people covered in confetti while asking them thought-provoking questions about what they celebrate in their lives.15

Growth and Impact

What began as a short-term project has evolved into Aleksich's full-time occupation:

  • She has photographed over 4,000 people.1
  • The project has expanded to include brand collaborations with companies like Bliss and Bergdorf Goodman.1
  • Aleksich has conducted shoots in various cities, including New York, Los Angeles, and Dubai.2
  • The Confetti Project has gained a significant following on Instagram with nearly 8,000 followers.3

Philosophy and Approach

Aleksich sees The Confetti Project as more than just photography. It's a means of creating a therapeutic experience for her subjects, many of whom have never had professional photos taken.1 She uses the confetti shoots and accompanying questions to encourage reflection and celebration of life's moments, both big and small.15

Through her work, Aleksich aims to redefine celebration as a playful outlet for expression, combining confetti, storytelling, and photography.4 Her project has become a visual storytelling movement that explores human experiences and what people celebrate in their lives.56

Highlights

Jul 12 · linkedin

IT CONTINUES! It’s been a journey but I’m grateful to be able to produce the third installment of The Celebration Lab this month on 7/22 called THE FRIENDSHIP CELEBRATION LAB.🎉

We’re all experienced loneliness and disconnection these past few years so this #immersiveexperience is specifically designed with a special focus on the role of community and friendship on our health and well-being. So if you’re in need of celebrating a friendship or meeting a new friend, this will be an experience like no other that will leave you feeling connected to yourself, #community, and the gift of LIFE.

P.S. You’ll be able to get your confetti portrait taken by me at the end! Here’s a few from the last Celebration Lab. After 3 years of not doing #photography, it felt like a HOMECOMING.❤️

https://lnkd.in/gEntyKzB

Mar 23 · linkedin

I AM DOING IT! I've never put myself out there as much as I have this past month and am so excited for it all to culminate THIS WEEKEND. Just a few more tickets!🎊 Can't wait for you all to see the new evolution of The Confetti Project.🤍

Thank you Rossilynne Skena Culgan + Time Out New York!!

P.S. We'll be practicing letting go with rainbow pastel confetti in honor of Spring Equinox.🌱

Related Questions

What inspired Jelena Aleksich to start The Confetti Project?
How has The Confetti Project evolved since its inception?
What are some memorable moments from Jelena's confetti-filled photoshoots?
How does Jelena ensure a therapeutic experience for her subjects?
What themes does Jelena explore in her social awareness campaigns?
Jelena Aleksich
Jelena Aleksich, photo 1
Jelena Aleksich, photo 2
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Location

Brooklyn, New York, United States