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Jemma Cassidy

Chief Product Officer/ Advisor/ Board Member/ Chief Member

Jemma Cassidy is a seasoned professional with over 20 years of experience in the industry, specializing in product strategy and leadership.

She has an extensive background in product roles, having served as the Chief Product Officer at Banana Republic and other prestigious companies.

Jemma is highly knowledgeable in market trends, consumer preferences, and the competitive landscape that contribute to the success of brands.

Passionate about creating products that resonate with customers, she focuses on driving value, growth, and profitability in her endeavors.

She collaborates closely with cross-functional teams, particularly with marketing, to ensure alignment throughout the product lifecycle.

Jemma is actively involved in Chief, a network of women leaders, and she also co-founded a stealth startup where she applies her expertise to new ventures.

Her educational background includes studies in Politics and Journalism at Rathmines College Dublin, following her schooling at Terenure Presentation Secondary School and Rathmines College.

Throughout her career, Jemma has held key positions such as Chief Product Officer at Sweaty Betty, Chief Merchandising Officer at DVF, and SVP of Merchandising at The Donna Karan Company, showcasing her diverse skill set and adaptability.

She has also worked in roles like Founder at HipHip, Senior Merchandising Manager at BESTSELLER, and Merchant at Dunnes Stores, demonstrating her wide-ranging experience across various segments of the industry.

With a background in Brand Visual at TOPSHOP TOPMAN and Merchandise Director at Free People, Jemma brings a unique perspective to her product leadership roles.

Jemma Cassidy
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Location

United States