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Jen Macias

Vice President, Enterprise Growth at Acxiom

Jen Macias is a seasoned professional with a rich background in consultative sales and marketing, excelling in building and maintaining collaborative client relationships.

She has a diverse industry experience and a strong expertise in utilizing digital media and data strategies to drive comprehensive omnichannel solutions, demonstrating exceptional skills in understanding client needs and delivering impactful outcomes.

Her key skills include strategic partnerships, business strategy, enterprise solutions, data and marketing cloud identity platforms, customer intelligence, AI, AdTech, and MarTech solutions, as well as proficiency in various digital media strategies across different channels.

Jen's passion lies in leveraging cutting-edge technologies and strategic insights to foster business growth and elevate customer experiences.

She pursued her education by studying Business with a Marketing Concentration and a Minor in Psychology at California Polytechnic State University-San Luis Obispo and attended Cupertino High School.

Throughout her career, Jen has held notable positions such as Vice President, Enterprise Growth at Acxiom, Director of Client Partnerships, and Sales Director at Zeta Global, Senior Account Director at Spotify, among other senior roles at prominent companies like AOL, Zynga, Microsoft, and Yahoo! where she managed various client solutions and sales activities.

Highlights

Aug 8 · linkedin

This is such an insightful and practical piece by Acxiom's Jess Simpson about why brands need to get the data fundamentals right before rushing to add AI to their madtech stack. Read the full article here and let me know what you think!

Jul 15 · linkedin

Customer acquisition strategies are changing. Join the Acxiom team on July 31 for an afternoon of panel conversations with Acxiom experts and guest speakers as they unpack the importance of a data foundation and how to approach new technology with agility. Send me a message if you have any questions! Details and registration:

Jen Macias
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Location

San Francisco Bay Area