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Jen (Waak) Santos
Founder of Smart Event Academy | Obsessed with an exceptional digital attendee experience | Digital Event Strategist | Technical Project Management
Jen (Waak) Santos is a prominent figure in the event technology industry, serving as the Founder and CEO of Smart Event Academy. She specializes in event technology project management and digital event strategy, focusing on training and empowering professionals in the events sector. Her work involves integrating innovative technologies into event planning and execution, which has become increasingly relevant in today's digital landscape.
Professional Background
- Smart Event Academy: Jen established this academy to provide education and resources for event professionals, particularly in the realm of technology application within events. Her approach emphasizes practical training for effective project management in the event tech space.12
- Expertise: She has extensive experience in live events, corporate events, and business consultancy, making her a sought-after strategist in the industry.2
Contributions to the Industry
Jen has been vocal about the potential of AI and other technologies to enhance event planning processes. She has utilized tools like ChatGPT for various tasks, including creating session titles and surveys, demonstrating her commitment to leveraging technology for improved productivity in event management.1
Online Presence
Jen maintains an active presence on LinkedIn under the username jenwaak, where she shares insights on event technology trends and strategies.23
Her leadership at Smart Event Academy positions her as a key influencer in shaping the future of events through technology.
Highlights
Exhibitors. What can we say? They are the lifeblood of so many of our events.
👉🏼 At corporate events, exhibitors are often close business partners.
👉🏼 The attendees come to see them and buy from them.
👉🏼 Exhibiting companies are often evangelists for the event and/or event hosting company.
👉🏼 Events rely on sponsorship dollars to offset event costs.
And yet they can be a real challenge to manage from an event tech standpoint. As we think through the attendee journey, in tomorrow's event tech newsletter, I’m going to look at this from two sides – exhibitors and general event attendees.
Sign up for my weekly missive – That's a Wrap – and get my take on event tech for exhibitors rignt in your inbox tomorrow (Friday) morning.
https://eventtech.news/
I make event tech simple and easy to understand. Sign up to get event tech insights to your mailbox every Friday.
#EventPlanning #EventTech #EventPros #EventTechnology #DigitalEventStrategy #DigitalEvents #EventPlanner
My team at Sound Planning is looking to add an amazing new team member as an Audience Acquisition Operations and Field Engagement Lead. It's a W2 position.
Is this you or someone you know? Check out the linked job description.
