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Jen Towns
Senior Vice President, Operations and Marketing
Jen Towns is a commercial, results-focused brand marketer with a strong mission-driven leadership style.
She holds a BS in Mass Communications from Towson University and has also studied at Notre Dame Preparatory.
With a wealth of experience in various senior marketing positions at Strategic Education, Inc., Pearson, Verizon Media, AOL, Clearwire, and other organizations, Jen has a proven track record of planning and executing successful marketing programs.
She is known for her data-driven approach, utilizing consumer trend analysis and growth forecasting to maximize profitability.
Jen has a customer-centric mindset, always putting the user at the center of initiatives to drive brand health and revenue growth.
As a culture carrier, she focuses on building highly engaged teams and fostering a spirit of experimentation to drive metrics and results.
Highlights
A recently published Harvard Business Review survey sponsored by Strategic Education, Inc found that 91% of business leaders agree that tuition assistance benefits programs can give organizations a competitive advantage. The survey also found that tuition benefits hold value for both employees and the employer, including: · 89% of business leaders agree that, for organizations in their industry, there is strategic value in offering TA benefits to employees. · 88% of business leaders agree that an organization can make its employees feel more engaged at work by offering TA benefits. · 86% of business leaders agree that their organization’s TA program is valuable for the organization. As organizations consider how to expand their benefits catalog to better align with the demands of today’s workforce, tuition benefits offer a prime opportunity to upskill employees and develop high-potential talent.Read more: https://bit.ly/3TX3BBg
Employer-sponsored education programs can be influential in an organization’s ability to achieve business goals, including potentially decreased turnover and increased customer satisfaction, employee engagement, productivity, and profit. So why are they underutilized and what can we do to start reskilling our workforce now so that organizations can emerge stronger from this pandemic? Vice President of Education Policy at the U.S. Chamber of Commerce Cheryl Oldham and President of Alternative Learning at Strategic Education Inc. Terry McDonough discuss why employee education programs are key to the future of higher ed in Harvard Business Review. Check it out here: https://bit.ly/35ifG9o #HigherEducation #Reskilling
