Sign In

Jen Yip

Innovation Program Lead Director - Pharma/Life Sciences Digital Health & Marketing Expert - Clinical Trial Strategy & Optimization - Product Marketing - Data Analytics - Cross-functional Team Collaboration

Jen Yip is the Associate Director of Digital Trials & Patient Engagement at Novartis, a position she has held since 2021. Based in East Hanover, New Jersey, her role focuses on driving innovation and digitalization in U.S. clinical programs across various therapeutic areas, including cardiovascular health, neuroscience, and oncology. This involves developing and implementing digital trial strategies aimed at enhancing patient and site recruitment.13

Professional Background

Prior to her current role at Novartis, Jen Yip has amassed extensive experience in the pharmaceutical and technology sectors. Her previous positions include:

  • Global Marketing Director at IQVIA Technologies, where she was responsible for driving growth and profitability for clinical trial technology products.
  • Special Projects Consultant for Merck's Global Oncology Marketing team, where she contributed to pre-launch campaigns for Keytruda.
  • Global Clinical Digital Innovation Lead at Sanofi, focusing on improving site and investigator satisfaction through digital recruitment strategies.13

Expertise and Contributions

Jen is recognized for her expertise in B2B marketing, clinical trials, and digital health. She has been active in speaking engagements related to decentralized clinical trials and innovative technology applications in healthcare. Her contributions have led to significant advancements in patient engagement strategies within clinical research.123

Education and Skills

Jen holds a strong background in marketing and clinical technology, complemented by her proficiency in multiple languages including English, French, Spanish, and Chinese.1

Overall, Jen Yip's career reflects a commitment to leveraging technology to enhance patient experiences in clinical trials and improve health outcomes across diverse populations.

Highlights

Apr 20 · streamly.video
Jen Yip - Streamly
Jen Yip - Streamly

Related Questions

What are some of the key digital trial strategies Jen Yip has implemented at Novartis?
How has Jen Yip's experience at IQVIA influenced her work at Novartis?
What specific innovations has Jen Yip introduced to clinical trials at Novartis?
Can you provide examples of Jen Yip's successful patient engagement initiatives?
What are the main challenges Jen Yip has faced in her role at Novartis?
Jen Yip
Jen Yip, photo 1
Jen Yip, photo 2
Add to my network

Location

New York, New York, United States