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Jena Wolfe

Strategy Lead at Maximum Effort, Interim + Fractional CMO, Co-Founder of Piecework, Partner at Major Studio

Jena Wolfe is currently the Head of Strategy at Maximum Effort, a marketing agency co-founded by actor Ryan Reynolds. In this role, she is responsible for guiding strategic initiatives and overseeing various projects within the company. Wolfe has a rich background in media and marketing, having previously served as an interim Chief Marketing Officer for Blake Lively's haircare brand, Blake Brown, and co-founding Piecework Puzzles, a women-owned business that has received multiple awards for its products.23

Wolfe's career includes notable positions such as co-hosting the show First Things First on FS1, where she was recognized for her engaging presence and insights in sports commentary.1 Her experience spans various sectors, demonstrating her versatility and expertise in strategic planning and brand development.

Highlights

Aug 7 · linkedin

Blake Brown sold out on our website the FIRST DAY OF LAUNCH! Plus, we're the biggest debuting hair care brand at Target. Pinch me!

Jul 31 · linkedin

Blake Brown, a new haircare line from the one and only Blake Lively, is finally live!

✨ A simple system inspired by Blake’s personal haircare routine ✨ Focused on alternating between strengthening and nourishing shampoos and masks ✨ Masks > conditioners for deeply moisturizing, restorative care ✨ Styling products for some serious va va voom! ✨ Scents like you wouldn’t believe; they’ll linger on your hair for days ✨ Clean and cruelty-free ✨ Available on the Blake Brown website and through our exclusive retail partner, Target

It was such fun to create the Blake Brown world, which is inspired by iconic hair of decades past: big hair, straight hair, teased hair, tight curls, loose curls, sleek ponies. This is a brand that celebrates the many ways we can express ourselves through our hair, how hair can make us feel powerful and confident everyday.

I’ve launched a CPG business before (my puzzle baby Piecework Puzzles!) and, like any startup operation, our tiny team (which grew increasingly over the past few months!) was wearing a million hats to bring these products to life and to market.

It was an honor to build this brand along with so many great people. Congratulations to the greater team, which includes, but is not limited to, Laura Bucks Tedesco, Kamila Golebiewska, Mindel Klein, Molly Alves, Anna Lassalle, Banoo Klein, Noah Goodwyn Young, Jason Kreher, Sarah Di Domenico, Justin Lortie, and Guy Aroch. And of course, our founder and creative director, Blake Lively, the sharpest and smartest — a truly visionary leader.

Thrilled, and very proud, to see these incredible products out in the world.

Related Questions

What are Jena Wolfe's main responsibilities at Maximum Effort?
How did Jena Wolfe transition from her previous roles to her current position at Maximum Effort?
What projects has Jena Wolfe worked on at Maximum Effort?
How did Jena Wolfe's experience at Major Studio influence her strategy at Maximum Effort?
What is the mission of Piecework Puzzles, the company Jena Wolfe co-founded?
Jena Wolfe
Jena Wolfe, photo 1
Jena Wolfe, photo 2
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Location

Los Angeles, California, United States