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Jenafer Matthews

Purpose-driven Marketing | Wellbeing for people and planet

Jenafer Matthews is a seasoned brand strategist and marketing communications expert with a passion for purpose-driven organizations. With a focus on delivering creative solutions to increase connection, impact, and sales, Jenafer has a proven track record of success in developing and executing brand strategies, go-to-market product launches, and multi-channel integrated campaigns.

Jenafer's unique approach to work and management includes a mindful, human-centered perspective and a coaching-style team management approach. With experience in corporate, start-up, and city government arenas, Jenafer has a broad understanding of the marketing landscape across major US markets and Australia.

Jenafer has held various marketing and leadership positions, including Brand Manager at Grand Central Bakery, Marketing-Product Manager at Burgerville, LLC, Community Benefit Communications Manager at Kaiser Permanente, Freelance Marketing/Client Manager at Brand Culture Company, LLC, Business and Marketing Manager at Deep Green Living (start-up), and Project Manager, Street Activities at City of Melbourne.

Jenafer's educational background includes a Master's Degree with Honors in Community Development from the University of Melbourne and a Bachelor's Degree in Interdisciplinary Studies with a focus on Sustainability from Appalachian State University.

Highlights

Oct 25 · linkedin

I’m thrilled to embark on a new career adventure, as a contract Marketing Manager with the powerhouse talent at Objective.co.nz - a full-service, outsourced marketing department that brings together purpose-driven companies and virtual marketers. This is right up my alley as someone who’s carved out a career in purpose-driven marketing! I look forward to collaborating with this talented group. Check out their exciting work here! https://lnkd.in/gBjXDtbH

Sep 21 · linkedin

Just had such a great day hearing from amazing speakers and connecting with a fantastic group of environmental leaders of Ōtautahi Christchurch and Aotearoa New Zealand! Well done Rose Challies & the Terra Nova Foundation team for pulling together an inspiring day and incredible group of people. Grateful to be a part of it!

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Jenafer Matthews
Jenafer Matthews, photo 1
Jenafer Matthews, photo 2
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Location

New Zealand