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Jenifer Jones-Barbato

Vice President, Global Data and Analytics and Regional CIO - North America at Bacardi

Jenifer Jones-Barbato is a seasoned professional with over two decades of experience in data science and data innovation.1 She currently serves as the Vice President of Global Data and Analytics and Regional CIO for North America at Bacardi, a position she has held since December 2023.3

Jenifer's expertise lies in leveraging advanced analytics, machine learning, and visual storytelling to drive impactful business decisions. She excels in translating business requirements into data-driven solutions and has a strong background in statistical analysis, data mining, data warehousing, and business process design.1

Throughout her career, Jenifer has worked with renowned companies such as IBM, Deloitte, and Estee Lauder.3 Her experience includes roles as Senior Data Insights Director at Jellyfish, Director of Analytics at TE Connectivity, and Executive Director for Enterprise Data Science at The Estée Lauder Companies Inc.3

Jenifer holds a graduate degree in Operations Research and Statistics and an undergraduate degree in Industrial Engineering from Rensselaer Polytechnic Institute.1 She has also completed additional certifications, including a Marketing Week Mini MBA with Mark Ritson and a Facebook Certified Marketing Science Professional.2

In her current role at Bacardi, Jenifer is responsible for leading the company's data and analytics strategy, focusing on using data science and innovation to drive business growth and decision-making processes.13

Highlights

Dec 6 · linkedin

I’m happy to share that I’m expanding my responsibilities at Bacardi and taking on the the additional position of Regional CIO - North America. I am very excited to have the opportunity to become more embedded in the region and continue to expand the ways that technology and data drive our business.

Oct 12 · linkedin

As a proud alumna of the ELC IT team, I am very pleased to see my social media feed lit up in pink today filled with so much love and support from the greater tech community across the world!

I am so happy that my Primos here at Bacardi are just as passionate about this initiative.

Thank you!

Mario Alonso Meza Gaytán Dileep Thomas Luciano Santilli Giancarlo Yin Lelian Cestari


Inspired by The Estee Lauder Companies' Breast Cancer Campaign and the Pink Ribbon (BCRF). Please make a post on social media wearing pink today and use the hashtags #TechInPink2023 and #TimeToEndBreastCancer. Every post raises funds for breast cancer research. Encourage family and friends to participate!

It’s #TimeToEndBreastCancer. Together, I believe that we can find a cure.

Related Questions

What are some of the key projects Jenifer Jones-Barbato has led at Bacardi?
How has Jenifer's experience at IBM and Deloitte influenced her approach at Bacardi?
What specific data-driven solutions has Jenifer implemented at Estee Lauder?
How does Jenifer integrate machine learning into her data analytics strategies?
What are some of the challenges Jenifer has faced in her career and how did she overcome them?
Jenifer Jones-Barbato
Jenifer Jones-Barbato, photo 1
Jenifer Jones-Barbato, photo 2
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Location

Miami-Fort Lauderdale Area