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Jenna Williams
Senior Marketing Specialist at UnitedHealthcare
Professional Background
Jenna Bennett Williams is a dedicated and accomplished strategic communications professional with over 15 years of multifaceted experience spanning journalism, agency work, corporate settings, and the nonprofit sector. With a strong foundation in storytelling and content creation, Jenna has effectively leveraged her skills to build compelling brands and communicate essential messages across various platforms. Her career is marked by significant roles and contributions, demonstrating her versatility and adaptability in rapidly changing media landscapes.
As a Senior Marketing Specialist at UnitedHealthcare, Jenna has honed her ability to craft and implement strategic marketing initiatives that resonate with diverse audiences. Her extensive background includes a prominent role as a Features Writer at Thrillist, where she gained a reputation for engaging storytelling that captured readers' attention and highlighted popular trends.
Throughout her career, Jenna has served in numerous key positions, including Creative Brand Strategist at Greater Twin Cities United Way. In this role, she was pivotal in developing innovative marketing strategies and engagement plans that enhanced the organization's visibility and community connection.
Jenna's experience extends to her time as a Digital Communications Specialist at Metro Transit, where she developed and executed digital communication strategies that significantly improved public engagement and information dissemination. Her entrepreneurial spirit shone through her work as the Owner and Consultant at Jenna Bennett Consulting, where she provided tailored marketing solutions for a variety of clients.
Her past roles as Account Manager for Digital Vendor Marketing at Target, Social Media Strategist at Spyder Trap, and Marketing and Communications Specialist at Basilica of Saint Mary further showcase her ability to drive impactful results through strategic planning and execution. Her early career as a Senior Associate at Carmichael Lynch and Account Executive at LaBreche solidified her marketing acumen, and her journalism roots were established during her time as an Anchor, Reporter, and Producer at WAOW and KTVH-TV, as well as a News Intern at CNN.
Education and Achievements
Jenna earned her Bachelor of Arts in Journalism from Central Michigan University, where she developed the critical skills necessary for a successful career in communications. Her academic background laid the groundwork for her robust understanding of storytelling, media ethics, and the evolving nature of communication in a digital world.
Throughout her professional journey, Jenna has received recognition for her exceptional work and innovative approach to strategic communications. Her contributions to the marketing and communications sectors have not only enhanced organizational profiles but have also created meaningful connections with audiences, further demonstrating her command of the craft. She actively engages in continuous learning and professional development to stay at the forefront of industry trends and best practices, ensuring that she brings fresh ideas and perspectives to the teams she works with.
Achievements
- Brand Strategy Development: Jenna has led numerous initiatives that have transformed brand identities and significantly increased audience engagement through strategic marketing and storytelling.
- Digital Communication Excellence: At Metro Transit, she was instrumental in enhancing digital communication channels that improved service transparency and customer interaction, underscoring her ability to adapt and innovate in the digital space.
- Community Engagement Initiatives: During her tenure at Greater Twin Cities United Way, Jenna developed community outreach programs that strengthened ties between the nonprofit and its stakeholders, making a substantial impact on the local community.
- Award-Winning Journalist: Her work as a reporter and anchor garnered critical acclaim and has been acknowledged within the journalism community for its quality and impact on informing the public.
Jenna Bennett Williams continues to demonstrate her commitment to excellence in communications, impacting every organization she has worked with profoundly.
title
Strategic Communications Professional
Education
Journalism
Central Michigan University
Experience
UnitedHealthcare
Thrillist
Greater Twin Cities United Way
Metro Transit
Jenna Bennett Consulting
Target
Spyder Trap
Basilica of Saint Mary
Carmichael Lynch
LaBreche
WAOW
KTVH-TV
CNN
Achievements
Brand Strategy
Digital Communication
Community Engagement
Journalism
