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Jenna Goitiandia

Digital Marketing & E-commerce Leader

Jenna Goitiandia is the Senior Digital Product Lead at Wakefern Food Corp., the largest retailer-owned cooperative in the United States.12 She works on the company's digital initiatives, particularly the Order Express app, which is an online ordering platform available on web, in-store kiosk, and mobile app for Wakefern's various grocery store brands, including ShopRite.1

In her role, Goitiandia has been involved in the development and improvement of the Order Express app, which has driven significant growth in catering orders and prepared food sales. She has worked on features such as the "Build Your Cake" application, which allows customers to customize and visualize their cake orders online.1

Goitiandia has contributed to the success of Wakefern's digital ordering platform, which has seen catering orders increase by 10% year-over-year and by 31% during key holiday periods. She has also been involved in the creation of special holiday bundles, such as the Friendsgiving bundle, which saw a 90% increase in sales year-over-year.1

Highlights

Apr 19 · linkedin

We’re hiring a specialist to own our web analytics platforms. This is a great opportunity if you’re looking to grow your career in e-commerce.

Please reach out if you’re interested!

Jul 10 · linkedin

I’m hiring an SEO Specialist to work on ShopRite and our 5 other banners’ websites. This is a great opportunity if you’re looking to grow your career in SEO & overall digital experience. Reach out if you’re interested!

Related Questions

What are some of the key achievements of Jenna Goitiandia at Wakefern?
How did the Order Express app impact Wakefern's business during the pandemic?
What strategies is Wakefern using to promote mobile ordering?
How does the "Build Your Cake" application work on the Order Express app?
What future developments is Wakefern planning for the Order Express app?
Jenna Goitiandia
Jenna Goitiandia, photo 1
Jenna Goitiandia, photo 2
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Location

New York City Metropolitan Area