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Jenna LoMonaco

Head of US Marketing at ONErpm

Jenna LoMonaco is a seasoned digital marketing expert currently serving as the Head of US Marketing at ONErpm, a global music solutions company. Her career in the music industry spans over 15 years, with a strong background in digital marketing and social media strategy.

Career Highlights:

  • Early Career: LoMonaco began her career in 2005 as a public relations professional at Girlie Action, a full-service PR & Marketing agency. She also worked as a Studio Manager at Water Music from 2005 to 2006.12
  • Glassnote Records: She joined Glassnote Records in 2007 as the Head of New Media, where she played a crucial role in promoting artists like Mumford & Sons, Phoenix, and Childish Gambino.12
  • Kobalt Music Group: In 2012, she moved to Kobalt Music Group, handling digital strategy for artists such as Martina McBride, Lenny Kravitz, and New Kids on the Block.12
  • Island Records: From 2014 to 2021, LoMonaco was the VP of Digital Marketing at Island Records, where she worked with notable artists including Shawn Mendes, Jessie Reyez, Nick Jonas, The Killers, Elton John, Bon Jovi, Tove Lo, Fall Out Boy, and Demi Lovato. She was instrumental in developing a social media strategy for Shawn Mendes, significantly boosting his online presence.12
  • ONErpm: In December 2021, LoMonaco joined ONErpm as the Head of US Marketing, overseeing domestic marketing, DSP, advertising, and digital marketing strategies. She leads a team of over 25 marketing professionals and coordinates international releases with other offices worldwide.23

Skills and Expertise:

  • Project Management
  • Social Media Growth and Maintenance
  • Marketing and Analytics
  • Digital Advertising
  • CMS Marketing
  • DSP Marketing and Strategy
  • Brand Partnerships
  • YouTube Certified

Jenna LoMonaco is active on social media platforms, including Twitter (@jennasourus) and Instagram (@jennasourus).1

Highlights

Apr 17 · linkedin

looking for a developer who can build a virtual reality / augmented reality filter based on the user pointing their phone upwards and seeing an object. Ideally would love to do it on social media platforms like Tik Tok, Instagram, or Snapchat. Please contact me if you know anyone who can do this!

Thank you!!

Nov 28 · linkedin

Today is such an exciting day as we announced two new entities under the ONErpm umbrella! ONErpm Enterprise Solutions and OFFstep! Read more about it on Music Business Worldwide (MBW)!!

Related Questions

What are some of Jenna LoMonaco's most notable achievements in digital marketing?
How did Jenna LoMonaco's role at Glassnote Records influence her career?
What strategies did Jenna LoMonaco use to help Shawn Mendes grow his social following?
How does ONErpm's approach to digital marketing differ from other music companies?
What are some of the key projects Jenna LoMonaco has worked on at ONErpm?
Jenna LoMonaco
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Location

Brooklyn, New York, United States