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Jenna McNaney
Lead, Sports and Gaming Partnerships at TikTok
Jenna McNaney is a strategic partnerships and marketing leader with extensive experience in the sports and social media industries. She currently serves as the North America Sports Publisher Lead at TikTok, a position she has held since August 2022.1 Prior to this role, she was the Lead for Sports and Gaming Partnerships at TikTok from February 2020.1
McNaney's career highlights include:
Professional Experience
- TikTok: North America Sports Publisher Lead (August 2022 - Present) and Lead, Sports and Gaming Partnerships (February 2020 - Present)1
- National Football League (NFL): Held positions as Associate Manager, Club Media Strategy and Club Digital Strategy Coordinator (July 2018 - February 2020)1
- Nexus A.I.: Worked in various marketing roles from 2013 to 20181
Education
- Bachelor of Arts in Communication Studies, Business, and Marketing from Northwestern University (2010-2014)1
Achievements
- Named to Forbes 30 Under 30 - Sports in December 20201
- Recognized as a Future 50 Honoree by the Project Management Institute in July 202113
- Served on the Clio Sports Jury for two consecutive years24
McNaney joined TikTok just before the COVID-19 pandemic began, which presented unique challenges and opportunities in the rapidly evolving digital landscape.3 Her work at TikTok focuses on sports and gaming content partnerships, contributing to the platform's growth in these areas.13
Highlights
Still in complete awe over this weekend. We brought TikTok's first-ever live music experience to life, and it's something I will always remember. This project was truly a herculean effort and its one of the things I'm proudest & most grateful to have worked on - we really made magic happen, shattered records, and made history!
"TikTok In The Mix, the first-of-its-kind live global experience on TikTok, officially shattered viewing records, with over 33.5M viewers in total enjoying the original broadcast and subsequent rebroadcasts of the show. In addition, the show on Sunday, December 10, which brought the best of music on TikTok to a sold-out crowd of 17,000 at Sloan Park in Mesa, AZ, broke the record for the biggest ever LIVE event on TikTok, with a massive 9.6M viewers tuning in to catch the show live."
https://lnkd.in/gb4G3CN6
VERY excited about this kind of jury duty...
I recently had the honor of serving on the 2022 Sports Digital & Social Jury for The Clio Awards.
The Clio Awards are an annual awards program that recognizes innovation and creative excellence in advertising, design, and communication.
To my fellow jurors -- Ian Trombetta, Sean Dennison, Lex Beltrone, Bianca Posterli, Kristin Connelly, Sean Spencer, Gabriel Cheung -- it was an honor to represent Sports alongside this iconic group. Thank you for continuing to push this industry forward in such meaningful ways.
The talent and submissions we were able to review has left me feeling so inspired. Excited for the grand winners to be revealed at the Clio Awards ceremony in New York tomorrow!
https://lnkd.in/g-_Quedu #ClioAwards
