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Jenna Weiler
Business Strategist, Entrepreneur & Founder of Tater Tats
Jenna Weiler is a Business Strategy Advisor at The Salad Club, a position she has held since March 2021. Based in Grand Rapids, Michigan, she has a strong background in entrepreneurship and business strategy, focusing on project planning, design research, and systems thinking to help navigate the growth of new businesses and projects.
Professional Background
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The Salad Club: As a Business Strategy Advisor, Weiler works to connect local produce growers with consumers interested in healthier eating options.
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Tater Tats: She is the founder and CEO of Tater Tats, a company that sells temporary vegetable tattoos aimed at promoting excitement about vegetables among children and adults. Notably, 10% of the sales support small farms and food ventures.
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Further Degree: Weiler served as a Project Strategist from March 2021 to November 2023 at this interdisciplinary design and strategy innovation studio.
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Treetops Collective: From September 2019 to April 2021, she was the Director of Social Enterprise, where she worked to create business opportunities for New American women through custom sewing initiatives.
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Ambrose: She co-founded and served as the Business Director of this social enterprise graphic design and screen printing studio from 2008 until its acquisition in 2015.
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Groundswell Farm: Weiler worked as a Farm Worker and Marketing Manager from June 2010 to October 2015, gaining experience in organic agriculture and community-supported agriculture.
Education
Jenna Weiler holds a Bachelor of Arts degree in Psychology and Religion from Hope College, which she completed between 2001 and 2004.
Overall, Weiler combines her entrepreneurial spirit with a commitment to social enterprise and community engagement, making her a notable figure in the local business landscape.
Highlights
I love working with Fernando Ramirez and Justin Beitzel. These gems of humans are working hard to bring their farm to furniture brand, Oka Terra, to life. Learn more here...
I'm very excited to be teaming up with Kait Torres Smith this year. We've been experimenting with some new ways of working as consultants, we keep hearing teams want more clarity and true collaboration. We have created some off-the-shelf offerings like a business model exploration work session or a value proposition research sprint. We're also testing out a collaboration subscription for when you need an extra teammate. I would love your feedback and would love to work with you if your team needs some creative realists.
